Local Grand Rapids Labrador Named Eukanuba Challenge Champion Finalist

MASON, Ohio, May 19, 2011 /PRNewswire/ --

WHO:  Labrador Retriever – Lucy – from Cedar Springs, MI was just named a finalist in the Eukanuba 28-Day Challenge Champion Contest; there will be a total of five finalists. As a finalist, Lucy and four other canines from around the U.S. have each won a year's supply of Eukanuba food.

(Photo: http://photos.prnewswire.com/prnh/20110519/LA05062)

WHAT:  Between Feb. 15 and April 30, 2011, dog owners taking the 28-Day Challenge were encouraged to enter the Challenge Champion Contest by submitting 100 words or less to explain their dog's transformation from good to extraordinary while eating Eukanuba for just 28 days. The winning "Challenge Champion" will be announced on Eukanuba's Facebook page Monday, June 6, 2011. The top dog will receive the pink carpet treatment with a Hollywood-style photo and video shoot, appear in the September issue of Dog Fancy magazine and star in an upcoming Eukanuba print advertisement.

ABOUT LUCY:  As a representative of America's most popular breed, Lucy is a fantastic ambassador for Labrador Retrievers. After Lucy's veterinarian recommended Eukanuba to her owner, Madeline, to help her slim down and stay healthy, she decided to test the dog food during the 28-Day Challenge. Upon completion, Madeline saw extraordinary results in the way Eukanuba kept up with and fueled Lucy's active lifestyle while helping her lose a couple of unnecessary pounds. She now has extra power in her activities, more muscle in her body and a much softer and shinier coat. Eukanuba helps 2-year old Lucy enjoy her favorite things – swimming in the lake, retrieving and training to duck hunt.

MEDIA OPPS:

• Interview Lucy's owner to hear her reaction to being named a finalist and learn first-hand about Lucy's transformation since switching to Eukanuba
• Videos and images of Lucy and her owner – including Lucy in action retrieving
• Interview Eukanuba spokesperson to learn why Lucy stood out to be named a finalist

SOURCE Eukanuba