Local Company Launches Fellowship to Support Minority Owned Businesses

PITTSBURGH, June 14, 2021 /PRNewswire/ -- CASTUS has launched a new Fellowship to help Minority Business Owners achieve their goals.

"One year ago, we joined thousands of companies in speaking out against violence, racism, and inequality. But it's easy to speak out against something so blatantly wrong. The hard part is turning words into action," said CASTUS Founder, Damon Claus.

"We've spent the last year thinking critically about how to help the people and companies that need it most, and asking ourselves "how can CASTUS create meaningful change?" The answer was simple, yet profound. Be deliberately inclusive with our words and direct with our actions.

Today, we announce the first cohort of the CASTUS Fellowship for Minority Business Owners and an update to our mission statement. If we do nothing else - I will forever be proud of the CASTUS team and the fact that we moved from words to action. We challenged ourselves to be more and we hopefully will inspire others to do the same."

Five Business Owners will be chosen to attend the SMB Workshop – a ½ day session including:

1. BUSINESS DEVELOPMENT INTENSIVE LED BY CASTUS

• Sales vs Biz Dev Process Overview – sales and biz dev are not the same, learn the differences and how to close
• Features & Benefits – how to best articulate what your company offers and why the customer should care
• Customer Discovery – learn how to develop and utilize a customer discovery checklist

2. LEGAL OVERVIEW LED BY JACKSON KELLY

• Corporate Formation/Governance
• Ownership/Protection of Intellectual Property
• Entering into Contracts and Completing Commercial Transactions
• Corporate Compliance

Businesses will be selected based on the score given by the Fellowship judging panel. The panel will review each applicant based on a selection criteria that takes into account a company's innovation, leadership, product viability, and community benefit.

The five businesses chosen for the SMB Workshop will be highlighted on CASTUS's social channels and entered in a contest for the Fellowship Award. The public will vote for their favorite business via the CASTUS Fellowship landing page on www.castusglobal.com/castus-fellowship.  

THE WINNER WILL RECEIVE: 

• $5,000 CASH
• Business Identity Workshop with CASTUS

For more details and to apply, please visit the CASTUS website.

Contact: [email protected]

SOURCE CASTUS