Locaid Launches Global Cell-ID™

BARCELONA, Spain, Feb. 27, 2012  /PRNewswire/ -- Mobile World Congress -- Locaid, the largest Location-as-a-Service company, today announced commercial availability of Locaid Global Cell-ID™. This new feature, accessible via Locaid's Location-as-a-Service (LaaS) platform, allows enterprise mobile developers to acquire carrier-certified, permission-based location on their devices in over 165 countries around the globe.

Locaid will launch this new solution at the Mobile World Congress today in Barcelona.  With Global Cell-ID, Locaid combines its patented, award-winning location platform and algorithms with the latest advancements in carrier network location positioning to serve the most rigorous requirements of the mobile enterprise.

"In many mobile enterprise applications, devices move out of the country and off the carrier's network, and thus they cannot be located via existing carrier APIs," explained David Allen, CTO, Locaid.  "Locaid has enhanced the location APIs so that now, when a developer requests the location of an enterprise mobile device, Locaid can deliver the device location, even if the device has roamed out of the country.  Only Locaid offers such reach and access."

This expanded coverage is highly relevant for global brands and logistics companies such as financial services, security, telematics, M2M and logistics companies and operations.

"The new service from Locaid is a historic first for the mobile industry," said Rip Gerber, Locaid president and CEO.  "Locaid can now locate mobile equipment in over 165 countries through one API and track devices from Barcelona, Spain to Black Rock City, Nevada to the Black Forest, Germany.  Location-as-a-Service is now, officially, global."

About Locaid

Locaid is the world's largest Location-as-a-Service (LaaS) company. We operate a location privacy platform that allows mobile developers to locate over 350 million devices for enterprise authentication, fraud management, consumer location services and opt-in mobile marketing. Locaid locates smartphones, feature phones, tablets and any mobile device on leading wireless carriers, including America Movil, AT&T, Rogers, Sprint, T-Mobile, TELUS, and Verizon Wireless. Locaid also helps shape and enforce location privacy policies via leadership roles on governing associations, including the CTIA, MMA and IAPP. The largest financial institutions, mobile marketers, M2M platforms and mobile service providers get network location from Locaid. Location Matters.™ You can locate us at http://www.loc-aid.com.

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SOURCE Locaid