LivingSocial Harnesses eWayDirect's CertainSource B2C Customer Acquisition Solution to Maximize ROI

SOUTHPORT, Conn., Feb. 26, 2013 /PRNewswire/ -- eWayDirect announced today that leading local online marketplace LivingSocial has chosen its CertainSource 2.0 multi-channel B2C customer acquisition solution to generate new, highly qualified online customers and prospects to meet its aggressive customer acquisition goals.

LivingSocial selected CertainSource for its ability to optimize customer conversion and online marketing ROI by affordably identifying and delivering new, highly engaged consumers while dramatically reducing brand risk.

"CertainSource 2.0 is gaining traction quickly as major companies like LivingSocial recognize its ability to improve conversions and acquisition ROI," says Neil Rosen, eWayDirect CEO. "LivingSocial requires a wide mix of qualified customers with intent to purchase its variety of offerings, from weekend trips to discounts on cross training classes. Our triple-qualification process will provide LivingSocial with customers and top prospects who are most likely to make a purchase and become long-term loyal customers."

CertainSource delivers the most qualified customers and valuable prospects at a price and performance that rivals or exceeds paid search, affiliate programs and third-party email programs. With its exclusive triple-qualification system, CertainSource identifies and individually validates new prospects across multiple digital touch points, which will enable LivingSocial to more efficiently and effectively target new customers.

To learn more about how CertainSource can deliver new, more valuable online prospects, visit www.ewaydirect.com.

About eWayDirect

eWayDirect, the "Now Data" company, leverages real-time data to transform the way leading brands acquire and engage customers to drive revenue and performance while protecting brand reputations. Founded in 2001, eWayDirect is a privately held company with offices in Southport, CT and Raleigh, NC. For more information, visit www.ewaydirect.com.

SOURCE eWayDirect

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