Living Essentials, LLC Introduces 5-hour ENERGY® Shots with New and Improved Taste

Energy Shot Category Leader Improves Taste of Entire Product Line

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Jan 28, 2015, 09:00 ET

FARMINGTON HILLS, Mich., Jan. 28, 2015 /PRNewswire/ -- Living Essentials, LLC announces a flavor overhaul to the line of 5-hour ENERGY® shots. The new and improved taste 5-hour ENERGY® shots have begun shipping to retailers, and should be on shelves nationwide within the month.

Over the last year, the company listened to the pulse of the consumer. The flavor relaunch, the most significant change to the taste of the product in 5-hour ENERGY®'s 10-year history, is a direct result of this feedback.

5-hour ENERGY's new and improved taste shots are now available nationwide.

"The message is clear. Our customers want an energy shot that tastes great, and we've given them what they've asked for," said Melissa Skabich, Director of Communications for 5-hour ENERGY®. "The new and improved taste of 5-hour ENERGY® shots is a testament to our ongoing commitment to always improving our product, and we're extremely proud of what we've created."

While the flavor profiles have improved, the quality remains the same. In addition, the newly designed labels are marked "New Improved Taste."

"Fans of 5-hour ENERGY® shots won't be disappointed because we still offer the same 10 great flavors, as well as decaf," said Skabich. "We're optimistic that the better tasting product will result in increased demand through the existing and new user base."

Original 5-hour ENERGY® shots with a new and improved taste and come in six great flavors: Berry, Grape, Citrus Lime, Orange, Pink Lemonade and Pomegranate. The new and improved taste Extra Strength energy shots are available in four delicious flavors: Berry Extra Strength, Grape Extra Strength and Sour Apple Extra Strength, as well as new Strawberry-Watermelon Extra Strength. Decaf 5-hour ENERGY®, a great-tasting product made for people with caffeine sensitivity, also has a new and improved Citrus taste.

The company is currently running a contest on 5-hour ENERGY®'s Facebook page and will launch a national advertising campaign on February 2.

About 5-Hour ENERGY^®5-hour ENERGY^® is a liquid energy shot that provides a feeling of energy and alertness that lasts for hours. Regular Strength 5-hour ENERGY® shots contain a blend of B-vitamins and amino acids, zero sugar, four calories, and caffeine comparable to a cup of the leading premium coffee. Extra Strength 5-hour ENERGY® shots contain caffeine comparable to 12 ounces of the leading premium coffee. It is available at retail outlets in the United States and Canada, and comes in 10 great flavors (Regular Strength Berry, Pomegranate, Lemon-Lime, Grape, Orange and Pink Lemonade; and Extra Strength Strawberry Watermelon, Grape, Berry, and Sour Apple) as well as Decaf.