LIVEONE AND SHOWSTAR TV JOIN FORCES TO MARKET AND CROSS-SELL "SHOWSTAR: UK VS USA" THE UK'S INFLUENCER PAY-PER-VIEW BOXING EVENT OF 2022

LOS ANGELES, March 1, 2022 /PRNewswire/ -- LiveOne (Nasdaq: LVO), a creator-first, music, entertainment and technology platform focused on delivering premium experiences and content worldwide through memberships, subscriptions, and live and virtual events, announced today a cross-platform promotional deal with Showstar TV to boost digital ticket sales, marketing and promotions for "Showstar: UK vs "USA" global pay-per-view event which premieres live on Saturday, March 5, 2022 at 2:00 PM ET from the OVO Arena Wembley in London.  Additionally, LiveOne will live stream pre-fight activities including the Open Workout (Wednesday, March 2, 2022 @ 1:00 PM ET), Press Conference (Thursday, March 3, 2022 @ 1:00 PM ET) and the Weigh-In (Friday, March 4, 2022 @ 1:00 PM ET).

This partnership with Showstar further exemplifies LiveOne's commitment to live stream social boxing and pop culture events. By leveraging LiveOne's and Showstar's combined platforms this will truly be a global event. LiveOne's previous global social boxing and music event garnered over 3.5 billion impressions, 136,000 PPV purchases and made history as the first-ever event to offer NFT tickets with every PPV purchase.

"There is a global appetite for live events that blend the best aspects of sports, social media influence, music, entertainment and technology together," said Robert Ellin, CEO and Chairman of LiveOne. "We are committed to this new wave of entertainment which will continue to evolve and create new formats to engage new audiences. LiveOne is excited to share our expertise and deep database in the social boxing arena with our partner Showstar."

"On Saturday 5^th March, the iconic OVO Arena Wembley plays host to Showstar's inaugural event. With the UK going head to head with the USA, and superstars Deji and Wassabi battling out in the ring, we can't wait for the action and entertainment to get started," said Ashley Bothwell of Showstar Entertainment. "With this global event appealing to UK and US fans alike, Showstar is excited to join forces with such an experienced partner as LiveOne."

The Showstar: UK vs USA PPV event has a stacked fight card. In addition to the headliner featuring Deji vs Alex Wassabi, fans will be treated to a deep line up, including the co-main event pitting the Beta Squad's King Kenny vs Faze Clan's Faze Temperrr.  Additional match ups to include: Kristen Hanby vs Vitaly, and Armz Korleone vs Minikon, Ryan Taylor vs DK Money, Ashley Cain vs Andreas Eskander.

LiveOne is a talent-centric platform focused on superfans and building long-term franchises in on-demand audio and video, podcasting, vodcasting, OTT linear channels, PPV, and livestreaming. Its model includes multiple monetization paths including subscription, advertising, sponsorship, merchandise sales, licensing, and ticketing.

About LiveOne, Inc.
Headquartered in Los Angeles, California, LiveOne, Inc. (NASDAQ: LVO) (the "Company") is a creator-first, music, entertainment and technology platform focused on delivering premium experiences and content worldwide through memberships, subscriptions, and live and virtual events. As of January 2022, the Company has accrued a paid subscriber base of over 1.35** million, streamed over 2,900 artists, has a library of 30 million songs, 600 curated radio stations, 268 podcasts/vodcasts, hundreds of pay-per-views, personalized merchandise, released music-related NFTs, and has created a valuable connection between fans, brands, and bands. The Company's wholly-owned subsidiaries include Slacker Radio, React Presents, Gramophone Media, Palm Beach Records, Custom Personalization Solutions, LiveXLive, PPVOne and PodcastOne, which generates more than 2.48 billion downloads per year and 300+ episodes distributed per week across its stable of top-rated podcasts. LiveOne is available on iOS, Android, Roku, Apple TV, Amazon Fire, and through OTT, STIRR, and XUMO. For more information, visit www.liveone.com and follow us on Facebook, Instagram, TikTok, and Twitter.

About Showstar Entertainment Ltd
Headquartered in the UK, Showstar Entertainment Ltd is a sports promotion that brings together the worlds of boxing and social media, creating unmissable action and drama for fans across the globe.

Showstar's inaugural event takes place at the iconic OVO Arena Wembley in London, on Saturday 5th March 2022. The event brings together influencer powerhouses from the UK and USA, in one of the most highly anticipated events of 2022. In a battle of both nations and individuals, superstar talent from around the USA, cross the Atlantic to take on the UK's finest.

Delivering world-class live arena events with exceptional production values, Showstar is the boxing home for the young, engaged and dynamic audience that celebrate their stars and idols within the social media world.

For further information, visit www.showstarboxing.com and follow us on Instagram, YouTube and Tik Tok.

Forward-Looking Statements
All statements other than statements of historical facts contained in this press release are "forward-looking statements," which may often, but not always, be identified by the use of such words as "may," "might," "will," "will likely result," "would," "should," "estimate," "plan," "project," "forecast," "intend," "expect," "anticipate," "believe," "seek," "continue," "target" or the negative of such terms or other similar expressions. These statements involve known and unknown risks, uncertainties and other factors, which may cause actual results, performance or achievements to differ materially from those expressed or implied by such statements, including: the Company's reliance on one key customer for a substantial percentage of its revenue; the Company's ability to consummate any proposed financing, acquisition, spin-out, distribution or transaction, the timing of the closing of such proposed event, including the risks that a condition to closing would not be satisfied within the expected timeframe or at all, or that the closing of any proposed financing, acquisition, spin-out, distribution or transaction will not occur or whether any such event will enhance shareholder value; the Company's ability to continue as a going concern; the Company's ability to attract, maintain and increase the number of its users and paid subscribers; the Company identifying, acquiring, securing and developing content; the Company's intent to repurchase shares of its common stock from time to time under its announced stock repurchase program and the timing, price, and quantity of repurchases, if any, under the program; the Company's ability to maintain compliance with certain financial and other covenants; the Company successfully implementing its growth strategy, including relating to its technology platforms and applications; management's relationships with industry stakeholders; the effects of the global Covid-19 pandemic; changes in economic conditions; competition; risks and uncertainties applicable to the businesses of the Company's subsidiaries; and other risks, uncertainties and factors including, but not limited to, those described in the Company's Annual Report on Form 10-K for the fiscal year ended March 31, 2021, filed with the U.S. Securities and Exchange Commission (the "SEC") on July 14, 2021, Quarterly Report on Form 10-Q for the quarter ended June 30, 2021, filed with the SEC on August 16, 2021, Quarterly Report on Form 10-Q for the fiscal quarter ended September 30, 2021, filed with the SEC on October 29, 2021, Quarterly Report on Form 10-Q for the fiscal quarter ended December 31, 2021, filed with the SEC on February 14, 2022, and in the Company's other filings and submissions with the SEC. These forward-looking statements speak only as of the date hereof, and the Company disclaims any obligations to update these statements, except as may be required by law. The Company intends that all forward-looking statements be subject to the safe-harbor provisions of the Private Securities Litigation Reform Act of 1995.

** Included in the total number of subscribers for the reported periods are certain subscribers which are the subject of a contractual dispute. LiveOne is currently not recognizing revenue related to these subscribers.

Press Contact:
LiveOne
[email protected]
917.842.9653
[email protected]  
516.522.1349

LiveOne IR Contact:
[email protected]
310.601.2505

SOURCE LiveOne, Inc.

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