Live Webinar -- Webcasting Yields More Leads: Proving the Value of Taking Your Conference Online
MADISON, Wis., Feb. 26 /PRNewswire-FirstCall/ -- Want to double, even triple the number of attendee leads from your next conference? Join Sonic Foundry, Inc. (Nasdaq: SOFO), the recognized market leader for rich media webcasting and knowledge management, for a live webinar in which RTC Group proves how webcasting your speakers and putting their presentations online can achieve just that.
WHEN: Tuesday, March 2, 1:00 - 1:30 p.m. CST |
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WHERE: To register for this complimentary webinar, visit |
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This past fall, in response to the ongoing budget and travel constraints of their attendees, RTC Group introduced on-demand webcasting for their ARM techcon3 conference. Their decision resulted in doubling the demand generated for their conference partners and exhibitors in just one month after the event. Plus, the Virtual Classroom they created is now a 24/7 marketing machine for the conference, bringing the presenters and their presentations to new audiences in both the United States and, for the first time, internationally.
Find out how you can steal this model and reap the results as Sandra Sillion, Event Manager, walks you through a case study of this successful lead generation program:
- How their company, based on a foundation of print media and face-to-face meetings, overcame its concerns about embracing hybrid events, including fears about the impact of webcasting on conference attendance
- What decisions they had to make beyond the technology: what sessions to webcast, what to make publicly available, when to share the Virtual Classroom content with attendees
- Where they got the funding to webcast, and why they chose Sonic Foundry Event Services, given a less aggressive marketing budget in this downturn economy
- And why they have already decided to include webcasts for ARM techcon3 2010
Presenter:
Sandra Sillion is Event Logistics Manager at RTC Group. The RTC Group is the leading provider of sales activities designed to offer vendors in the OEM electronics industry cost-effective ROI. She develops events designed to create focused and specific sales leads for her clients, increasing their sales efficiency and decreasing closing time. A graduate of the French Culinary Institute in New York City, she has 18 years combined experience in Hospitality, Corporate Meetings and Trade Shows, both domestically and internationally.
Moderator:
Erica St. Angel, Vice President of Marketing, Sonic Foundry
About Sonic Foundry®, Inc.
Sonic Foundry (Nasdaq: SOFO, www.sonicfoundry.com) is the global leader for rich media webcasting and knowledge management, providing enterprise communication solutions for more than 1,500 customers in education, business and government. Powered by Mediasite, the patented webcasting platform which automates the capture, management, delivery and search of lectures, online training and briefings, Sonic Foundry empowers people to transform the way they communicate. Through the Mediasite platform and its Events Services group, the company helps customers connect a dynamic, evolving world of shared knowledge and envisions a future where learners and workers around the globe use webcasting to bridge time and distance, accelerate research and improve performance.
Product and service names mentioned herein are the trademarks of Sonic Foundry, Inc. or their respective owners.
Certain statements contained in this news release regarding matters that are not historical facts may be forward-looking statements. Because such forward-looking statements include risks and uncertainties, actual results may differ materially from those expressed in or implied by such forward-looking statements. Factors that could cause actual results to differ materially include, but are not limited to, uncertainties pertaining to continued market acceptance for Sonic Foundry's products, its ability to succeed in capturing significant revenues from media services and/or systems, the effect of new competitors in its market, integration of acquired business and other risk factors identified from time to time in its filings with the Securities and Exchange Commission.
SOURCE Sonic Foundry, Inc.
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