Live the Livi Life With Lane Bryant's Newest Collection, Livi Active
Join Lane Bryant & #PSPFit at a Livi Launch Party in select stores on January 10, 2015
COLUMBUS, Ohio, Dec. 30, 2014 /PRNewswire/ -- Lane Bryant, the nation's leading women's special size apparel retailer, is excited to announce the debut of the brand's new lifestyle-inspired collection, Livi Active. More than a typical activewear line, Livi Active is a go-anywhere, do-anything collection designed for those who are kick-starting a workout or just kicking back, Livi Active pushes the limits of style, comfort, and technology.
By offering comfortable pieces with superior style and fit, Livi Active allows women to maximize performance for everyday living and in their daily workout routine. Livi Active is primarily comprised of performance wear including leggings, yoga pants, tank tops, tees and sports bras, with on-the-go pieces in the collection as well, offering jackets and a maxi skirt. The performance pieces are designed with game-changing technology (that keep support AND style in mind with wicking, compression, control technologies, as well as sports bras with three levels of support), while the loungewear items are an easy-chic solution for get-up-and-go days. Available in store and online now starting January 1, 2015, Livi Active prices range $29.95-$89.95.
To celebrate the debut of Livi Active, Lane Bryant has teamed up with #PSPFit to host Livi Launch Parties in select stores across the nation on January 10, 2015 from 2-4PM. Those who attend the event will be inspired to live the Livi life with a peek at the collection, special savings and refreshments. Party-goers will also have the chance to win Livi Active items, as well as an UP24TM fitness tracker and a #PSPFit membership. To see a list of participating stores, please visit www.lanebryant.com/Livi-Event.
In conjunction with the in-store Livi Active events, Lane Bryant is also offering the chance to win an all-inclusive 4-night resort spa getaway to a Canyon Ranch Health Resort for two on the brand's Facebook page! To enter, visit www.facebook.com/LaneBryant through January 15, 2015.
For more information on the Livi Active collection at Lane Bryant, please visit http://www.lanebryant.com/Livi.
About Lane Bryant®: Lane Bryant® is the nation's leading women's special size apparel retailer, providing stylish and high-quality fashion in sizes 14-28. The Lane Bryant collection includes a wide selection of career to fashion conscious apparel as well as accessories, footwear, hosiery and Cacique® intimate apparel. Lane Bryant® fashions are available nationwide at its 805 Lane Bryant stores, and online. Lane Bryant is a wholly-owned subsidiary of Ascena Retail Group, Inc. (Nasdaq: ASNA). Please visit lanebryant.com and cacique.com for store locations and the latest fashion trend information.
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/live-the-livi-life-with-lane-bryants-newest-collection-livi-active-300014373.html
SOURCE Lane Bryant
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