Live Nation and PURE Management Group Bring Chaos to New York at Irving Plaza

LAS VEGAS, May 4 /PRNewswire/ -- Las Vegas glamour meets New York swagger as Live Nation (NYSE: LYV) and PURE Management Group (PMG) team up to bring Chaos to Irving Plaza. Starting on Tuesday, May 18, 2010, Chaos will be the latest nightlife innovation, a dance experience that will combine the world's hottest DJs, the most progressive music, celebrity appearances and VIP accommodations. The result will be a whole new genre of entertainment and luxury every Tuesday and Saturday night.  

"Irving Plaza is one of the most versatile venues in New York City.  With Chaos, Live Nation is creating a truly unique nightlife experience by pairing up with PURE Management Group, the country's top nightlife innovator. New York City is ready for Chaos," said Kevin Morrow, President of Live Nation New York.    

The Chaos experience will be comprised of an open dance floor, three full service bars, an internal video network and a spacious VIP Lounge for the discerning nightlife customer. The VIP Lounge will offer table reservations and bottle service. Kicking off the Chaos experience will be DJ Devin Lucien. Lucien has become one the most popular open format DJs in the U.S. His sound is dominated by his love of various genres of music. He is known for his ability to bring crowds to the dance floor in massive clubs throughout the U.S.

"Chaos will take the hottest nightlife experience in Las Vegas and import it twice a week to one of the best venues in New York City. Chaos will deliver a new style and energy to New York nightlife," said Ned Collett, CEO of PURE Management Group.

Irving Plaza is one of the premier concert venues in New York City hosting some of the hottest established and up-and-coming acts in music. Live Nation is the largest producer of live concerts in the world, annually producing more than 22,000 concerts on behalf of 1,500 artists in 57 countries.  

PMG has grown to become one of Las Vegas' top nightlife companies and has built a reputation of excellence in Las Vegas with the undeniable success of its venues, including PURE Nightclub at Caesars Palace and LAX Nightclub at the Luxor Las Vegas. With the popularity of Aura at the Atlantis Resort in the Bahamas, PMG continues to expand its portfolio while providing the very best in nightlife and entertainment experience to its patrons.

Irving Plaza is located at 17 Irving Place and East 15th Street. For more information or reservations, please call 702-262-5257 or e-mail [email protected].

For more information about Live Nation and its venues, please visit www.livenation.com. For more information on PMG and its venues, please visit www.purelv.com.

About Live Nation:

Live Nation Entertainment is the world's premier live entertainment company, consisting of Live Nation, Ticketmaster and Front Line Management Group. As the world's first artist-to-fan vertically integrated live entertainment platform, the company is improving the fan experience and driving major innovations in ticketing technology, marketing and service. Live Nation is the largest producer of live concerts in the world, annually producing more than 22,000 concerts on behalf of 1,500 artists in 57 countries. In 2008, over 50 million fans attended Live Nation concerts, and the company drove more than 70 million unique visitors to LiveNation.com and other online properties. Ticketmaster

Entertainment serves more than 10,000 clients worldwide in multiple event categories and sold more than 141 million tickets valued at over $8.9 billion on behalf of its clients in 2008. Live Nation Entertainment is headquartered in Los Angeles, California and is listed on the New York Stock Exchange, trading under the symbol LYV. For additional information about the company, please visit http://www.livenation.com/investors.

About PURE Management Group (PMG):

PURE Management Group is one of the country's top nightlife and restaurant companies and has built a reputation of excellence with the undeniable success of its venues. PURE Management Group consistently produces innovations in style, environment and energy, setting the standard for nightlife and restaurant venues for Las Vegas and beyond.

Properties under PURE Management Group include PURE Nightclub and Venus Pool Club at Caesars Palace Hotel & Casino; LAX Nightclub, Noir Bar and Company Lounge inside Luxor Las Vegas; Christian Audigier The Nightclub at the Treasure Island Hotel & Casino; Dick's Last Resort at the Excalibur Hotel and Casino; Coyote Ugly at the New York-New York Hotel & Casino, all located in Las Vegas and Aura Nightclub at Atlantis, Paradise Island, Bahamas. In 2010, PMG will re-launch its popular Social House restaurants in CityCenter, Las Vegas and Mexico City, Mexico.

SOURCE PURE Management Group