Little Hug Fruit Barrels® Introduces New HUG Fruit Slushee™
VERONA, Pa., March 31, 2015 /PRNewswire/ -- American Beverage Corporation, the manufacturer of the popular children's fruit drink brand Little Hug Fruit Barrels®, announced this week the introduction of HUG Fruit Slushee™, a frozen fruit slushy that is sure to be a hit with children this summer.
"Little Hug® has a 40-year heritage of providing fun fruit drinks for kids," said Molly Boras, Senior Director of Innovation at American Beverage Corporation.
"We wanted to build on the success of the Hug brand by providing a delicious new product that would be a great value to moms and dads. We are very excited that the Hug brand is entering the frozen novelty segment. HUG Fruit Slushee™ is available in an easy-to-freeze pouch and has great-tasting flavors, making it the perfect frozen summertime treat for kids!"
Available in two tasty flavors, Strawberry and Blue Raspberry, HUG Fruit Slushee™ is naturally-flavored and made with real fruit juice. The new, fruit beverages come in a convenient 8 ounce, grab-and-go pouch that is shelf-stable and ready to put in the freezer anytime your kids want a fruity, frozen treat. Simply Freez'em, Squeez'em, and Pleez'em! ™
HUG Fruit Slushee™ is set to hit shelves in mid-April in select retailers nationwide.
For more information about HUG Fruit Slushee™, please visit www.hugslushee.com and follow Little Hug Fruit Barrels® brand on Facebook and Pinterest.
About Little Hug Fruit Barrels
Introduced in 1974, Little Hug Fruit Barrels® have been a favorite for kids and parents for four decades. The 8 oz. fruit drink, with its iconic barrel-shaped bottle and foil cap, was the first single-serve kids' drink on the market and, with only 2 grams of sugar per barrel, is the lowest sugar fruit drink brand. Little Hug Fruit Barrels® are available in multiple variety pack sizes and are sold in grocery stores, mass merchandisers and warehouse clubs across the U.S. Little Hug Fruit Barrels® are a brand of American Beverage Corporation. For more information, please visit www.littlehug.com.
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SOURCE American Beverage Corporation
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