Litmus Launches Interactive Testing, Allowing Marketers to Preview Their Messages Before Hitting Send

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Jul 30, 2012, 10:15 ET

CAMBRIDGE, Mass., July 30, 2012 /PRNewswire/ -- Email marketers can now remotely access any email environment from their desktops, with a new tool released this week by Litmus.

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"It's incredibly important to test marketing emails across different environments before hitting the 'send' button," explained Paul Farnell, CEO of Litmus. "The problem is, we can't have all the different versions of Outlook, Lotus Notes, Thunderbird, etc. installed on our computers."

That's where Litmus' new Interactive Testing tool comes in. It allows marketers to remotely access these email environments, so they can see their email campaigns exactly as their recipients will, before pressing 'send'.

Litmus' new tool is the first of its kind. Until now there has been no way to remotely access email clients such as Outlook for testing purposes.

"What's surprising to me," added Paul Farnell, "is that this kind of QA has been common practice for web designers for about a decade. Finally, using Litmus, email marketers can now get the solid assurance they need that their messages will look great no matter where they are viewed."

However, Litmus' new tool doesn't stop at simply showing marketers how their message will look.

"What if there's a problem?" continued Paul Farnell, "Perhaps your images aren't showing up right, or your template is broken in some way. The most exciting part is that this new tool lets you make edits to your message so you can fix things in real-time. It's pretty incredible when you see it in action."

Litmus' new Interactive Testing tool is available today, having been introduced alongside their existing suite of tools that help marketers at JetBlue, Experian, MailChimp and over 60,000 other companies send better, more successful email campaigns. Litmus' other key features include spam filter testing, email previews, and an industry-leading email analytics package.

"We're proud to give email marketers the tools they need to make their campaigns look amazing across every platform and device, and we're excited to see what more they can achieve with Interactive Testing," said Paul Farnell.

For more information about Litmus Interactive Testing, visit www.litmus.com/interactive-testing

About Litmus

Litmus provides software tools for email marketers to test and measure their campaigns. Since 2005 Litmus has tested over 85 million emails, and is relied upon by more than 60,000 agencies, marketers and designers worldwide. View compatibility in major desktop, webmail and mobile email clients, scan content and reputation against server-side and ISP filters, and discover where and how your audience is reading messages.

For more information, visit www.litmus.com.

Contact: Justine Jordan, 1-617-250-7967, [email protected]

Related Links:
Litmus Interactive Testing
Litmus.com

SOURCE Litmus