Lipstick 2.0 Retains Rubenstein Public Relations to Introduce Revolutionary New Line of Make Up

NEW YORK, Sept. 1 /PRNewswire/ -- Lipstick 2.0, a New York-based cosmetics company, retained Rubenstein Public Relations (http://www.rubensteinpr.com) to represent an upcoming product line that is being heralded as a revolution in cosmetics.

Rubenstein Public Relations (RPR) will launch the company's yet-to-be-announced product line at a large-scale event aimed to generate excitement throughout major U.S. media outlets and targeted consumers. The agency is providing Lipstick 2.0 with spokesperson recommendations, assisting in the product's branding, helping to facilitate negotiations and handling celebrity outreach to potential spokespeople. RPR will conceptualize and execute events to introduce the brand to both long-lead editors at major, New York-based women's magazines, as well as the public. The firm will work to establish this new product as a high-end, ground-breaking advancement in makeup that will set the industry standard moving forward.

SOURCE Rubenstein Public Relations

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