Lippincott Williams & Wilkins Introduces Bratton's Family Medicine Board Review Powered By PrepU

PHILADELPHIA, Nov. 6, 2012 /PRNewswire/ -- Lippincott Williams & Wilkins (LWW), part of Wolters Kluwer Health, today launched Bratton's Family Medicine Board Review Powered by PrepU, an innovative new way for residents and physicians to study for the American Board of Family Medicine (ABFM) certification exam.  This new, online test-prep program makes studying for the exam more efficient than a textbook or online practice test by honing in on a physician's areas of weakness.  The program's practice questions are derived from Bratton's Family Medicine Board Review, 4^th edition, one of the most widely used study texts for family medicine certification and re-certification.

Bratton's Family Medicine Board Review Powered by PrepU is much more than just an online version of the popular Bratton textbook of practice questions. It utilizes PrepU technology to help bridge the gap between what a user knows and does not know.  As questions are answered online, the program automatically evaluates a user's comprehension of a subject area and then ramps up the difficulty level when multiple questions are answered correctly.  This adaptive approach helps concentrate the user's energy on areas that require the most attention.

The PrepU platform was originally developed for the education market and has been highly successful at helping students improve content knowledge in a particular course or in preparation for licensing exams.  The Bratton's application is the first time LWW has applied the technology to a test-prep product designed exclusively for practitioners rather than students.  In developing the new Bratton's program, LWW spent the past year conducting focus groups with family medicine residents and practicing physicians to calibrate the difficulty level for every question in the text.  The resulting product creates a more efficient way to study and is designed to better prepare practitioners for the boards.

"The new Bratton's product allows family medicine practitioners to test their knowledge base and focus on their area of weakness so they can better prepare for the boards," said Susan Driscoll, President and CEO, Wolters Kluwer Health, Professional & Education Division.  "This product represents a new generation of automated test-prep tools that is going to redefine how healthcare practitioners prepare for the boards. It's all about how to focus energy in the right places so these busy, time-strapped people don't waste any time studying things that they already know."

Bratton's Family Medicine Board Review Powered by PrepU includes a total of 800 questions calibrated by difficulty.  Detailed answer rationales and citations to journals or other books are also included.  The product can be purchased for $89.95 for 12-months of access from time of sale.  It is available immediately, and can be purchased by visiting LWW.com/brattons. For more information, visit LWW.com.

About PrepU
PrepU is an online adaptive assessment platform that bridges the gap between what students and medical practitioners know and what they don't know. Built by educators, PrepU's personalized, adaptive quizzes move students and physicians toward a better grasp of material and better grades. PrepU is part of Macmillan New Ventures, a division of global education publisher Macmillan that discovers, develops and markets innovative technologies that make learning more engaging. LWW currently offers PrepU as a support tool for 28 textbooks and e-books. For more information, go to http://thepoint.lww.com/prepu.

About Lippincott Williams & Wilkins
Lippincott Williams & Wilkins (LWW) is a leading international publisher of trusted content delivered in innovative ways to practitioners, professionals and students to learn new skills, stay current on their practice, and make important decisions to improve patient care and clinical outcomes.

LWW is part of Wolters Kluwer Health, a leading global provider of information, business intelligence and point-of-care solutions for the healthcare industry. Wolters Kluwer Health is part of Wolters Kluwer, a market-leading global information services company with 2011 annual revenues of €3.4 billion ($4.7 billion).  

SOURCE Wolters Kluwer Health