LIONSGATE AND SCOTT HERMAN FITNESS PARTNER TO CREATE SPECIALIZED "THE EXPENDABLES 3" WORKOUTS TO PROMOTE THE NEVER BEFORE SEEN THE EXPENDABLES 3 UNRATED EDITION, AVAILABLE TODAY ON DIGITAL HD

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Nov 11, 2014, 03:30 ET

The Expendables 3 Unrated Edition Is Available On Blu-Ray And DVD November 25

"Big guns, Big explosions and big muscles (and plenty of them)…" -Mark Adams, Screen International

SANTA MONICA, Calif., Nov. 11, 2014 /PRNewswire/ -- Lionsgate, (NYSE: LGF), the premier next generation global content leader, partners with Scott Herman Fitness and the BeFit YouTube Network to reach a new audience for the home entertainment release of The Expendables 3 Unrated Edition with the debut of The Expendables 3 inspired workouts premiering on the Scott Herman Fitness YouTube channel (part of the BeFit YouTube Network). Scott Herman, creator of one of the leading fitness channels for men on YouTube (with almost 640,000 subscribers), has developed workouts to motivate and inspire at-home fitness enthusiasts to get in shape like a true "Expendable." This partnership continues Lionsgate's objective of extending its marketing capabilities through YouTube channel integration to promote home entertainment releases and connect with new fans.

"With the never-before-seen unrated edition of The Expendables 3 promising even more action, more explosions, and well, even more muscles, a tie-in like this seemed like a fun approach to engage fans in an active way that connects to the big, bold action in the film," said Anne Parducci, Lionsgate EVP of Marketing. "Targeting the YouTube audience with creative integrations that pinpoint the viewers and their distinct interests is just one more way we are working to build the fan base for our films while creating a more unique home entertainment experience."

"Creating an 'at home' workout series for my fans just made sense to tie in with the home entertainment release of The Expendables 3 Unrated Edition," Herman stated. "Not only can you now bring home this action-packed film, I can also help bring home new ways to get into 'Expendables' shape. This is an exciting opportunity to promote even bigger action and bigger muscles – it is a perfect fit."

Scott Herman's YouTube channel will host The Expendables 3 workout-inspired series through the home entertainment release with five "in home" workouts, 10-15 minutes in length, posted every other day. The first workout will debut today, the same day as the Digital HD release of The Expendables 3 Unrated Edition, and roll out every other day leading up to the Blu-ray Combo Pack and DVD release on November 25th which will end with a The Expendables 3 prize pack giveaway and the full series available online.

Also timed to the Digital HD release, the BeFit YouTube Channel (part of the BeFit YouTube Network) will feature clips with The Expendables 3 cast highlighting health or fitness tips on how to stay fit and in "Expendables" shape.

The first workout can be accessed here, http://www.youtube.com/user/ScottHermanFitness

The Expendables 3 Blu-ray Combo Pack contains the exclusive unrated edition of the film and is loaded with bonus material that includes The Expendables 3 documentary, two featurettes that delve deep behind-the-scenes with the incredible cast and crew, an extended scene and a gag reel. The Blu-ray features a Dolby Atmos^® soundtrack encoded with Dolby TrueHD for Dolby Atmos-enabled systems. Dolby Atmos provides captivating, multidimensional sound to bring consumers deeper into the story by delivering an experience that moves sound throughout the room with amazing clarity and true-to-life detail. The Blu-ray Combo Pack will also feature the original theatrical movie.

ABOUT BEFIT
Lionsgate BeFit is an one-stop shop for free, high-quality fitness programming on YouTube that features original exercise programs focusing on the latest trends including complete workout systems, mobile content, targeted toning series. BeFit's over 1.3 million subscribers can access shows led by top trainers along with an extensive content catalog. The expert trainers showcased on the network's original programing include Scott Herman, Keaira LaShae and Courtney Prather along with Sydney Benner and Tracey Mallett. The channel also features content from world-renowned experts in their fields including Jillian Michaels, Denise Austin, Kym Johnson, Jane Fonda, Billy Blanks, Jr, Mary Helen Bowers and Dolvett Quince.

ABOUT LIONSGATE
Lionsgate, home to The Hunger Games, Twilight and Divergent franchises, is a premier next generation global content leader with a strong and diversified presence in motion picture production and distribution, television programming and syndication, home entertainment, digital distribution, new channel platforms and international distribution and sales. Lionsgate currently has more than 30 television shows on over 20 different networks spanning its primetime production, distribution and syndication businesses, including such critically-acclaimed hits as the multiple Emmy Award-winning Mad Men and Nurse Jackie, the comedy Anger Management, the broadcast network series Nashville, the syndication success The Wendy Williams Show and the critically-acclaimed hit series Orange is the New Black.

Its feature film business has been fueled by such recent successes as the blockbuster first two installments of The Hunger Games franchise, The Hunger Games and The Hunger Games: Catching Fire, the first installment of the Divergent franchise, Now You See Me, John Wick, Warm Bodies, The Possession, Sinister, Roadside Attractions' A Most Wanted Man, Lionsgate/Codeblack Films' Addicted and Pantelion Films' Instructions Not Included, the highest-grossing Spanish-language film ever released in the U.S.

Lionsgate's home entertainment business is an industry leader in box office-to-DVD and box office-to-VOD revenue conversion rate. Lionsgate handles a prestigious and prolific library of approximately 16,000 motion picture and television titles that is an important source of recurring revenue and serves as the foundation for the growth of the Company's core businesses. The Lionsgate and Summit brands remain synonymous with original, daring, quality entertainment in markets around the world.

For more information, please contact:

Jennifer Sandler
Lionsgate
310.255.4072
[email protected]

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SOURCE Lionsgate