Linqto Receives Top Business Banking Innovation Award

Monarch Innovation Awards' "Most Innovative"

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Apr 10, 2015, 02:00 ET

PACIFIC GROVE, Calif., April 10, 2015 /PRNewswire/ -- Today Linqto's Personal Banker technology was recognized as recipient of the Overall Most Innovative Award in Barlow Research Associates' prestigious 2015 Monarch Awards for innovation in business banking. Linqto was chosen for its emphasis on personal connections with a financial institution. Linqto's Personal Banker application answers the rising demand to conduct business securely with multi-modal communication (text, audio, video) on mobile and tablet devices. Linqto was recognized alongside 2015 winners Yodlee, BBVA, and Ignite Sales.

Linqto's Personal Banker receives Top Innovation Award for business banking.

Personal Banker, part of Linqto's One Tap Banking product suite, allows face-to-face mobile banking with in-branch bank representatives. With live video bankers, a customer's mobile device becomes a neighborhood branch.

"For twenty years, digital banking has provided customers with greater remote access capabilities for conducting banking transactions. But relationship banking has suffered as business customers need advice and not just transaction processing," said CEO Bill Sarris. "Linqto Personal Banker utilizes the latest digital video technology to connect business customers with trusted advisors at their bank, rather than an impersonal outsourced service."

A high growth demographic in the financial services industry is customers comfortable with direct messaging platforms like WeChat, FaceTime, and Skype for personal communications. These digital-native customers expect the capability of video chat communication with their local bank representatives. Customer relationship teams across all industries are looking to provide a more "Do-it-for-me" model of service over the "Do-it-yourself" model. In a Cisco study on "The Internet of Everything for Financial Services," Cisco's Paul Jameson, speaking about Amazon's Mayday button for Kindle said, "Something similar - like video conferencing with a trusted advisor on financial planning - is what current bank customers are after."

Monarch Awards were established in 2007 to recognize B2B innovations within the financial services industry. Awards are presented to financial institutions and industry partners that provide the most innovative products to business customers as well as recognize risk takers who create and promote innovation within their organizations. Previous winners include Capital One, Citi, Wells Fargo, Chase, Digital Insight, and Intuit.

About Linqto
Linqto is a Silicon Valley company specializing in Enterprise solutions for banking. Linqto combines its background in financial apps with a deep experience in live video streaming. Linqto's banking product suite includes Personal Banker for 1-to-1 communications and Community Banker for multi-party communications. The company's portfolio includes clients such as Intuit, NCR, PBS, Digital Insight, Obama for America, YouGov, Marriott, MacNeil Lehrer Productions, Stanford and Santa Clara Universities and thousands of small businesses.

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