Linkwell Health and EmblemHealth Team up to Bring Practical Health and Wellness Programs to Plan Members

NEEDHAM, Mass., June 28, 2011 /PRNewswire/ -- EmblemHealth, which provides health insurance through its companies Group Health Incorporated (GHI) and HIP Health Plan of New York, has joined with Linkwell Health to make it easier for members to make healthier lifestyle choices. Linkwell Health, an innovative developer of health and wellness engagement programs, provides high-value offers for healthy lifestyle product discounts and practical lifestyle tips to EmblemHealth's members, including those specific to certain chronic conditions.

"EmblemHealth offers a wide range of programs, educational materials and discounts for weight management plans to help our members be proactive about leading healthier lives," said William A. Gillespie MD, Chief Medical Officer for EmblemHealth. "Linkwell Health's program complements our own with discount coupons for healthy foods and health care products, and simple steps our members can take every day. We are pleased that we can help our members, particularly those with specific chronic conditions, to more easily manage their choices for healthier living."

"EmblemHealth has a culture of supporting its members in making healthier lifestyle choices," said Benjamin Gardner, President and founder of Linkwell Health. "We are pleased to partner with EmblemHealth to provide simple, affordable and convenient solutions to help its members fit better decisions into their busy lives."

About EmblemHealth

EmblemHealth, Inc., through its companies Group Health Incorporated (GHI) and HIP Health Plan of New York (HIP), provides quality health care coverage and administrative services to approximately 2.9 million people. Groups and individuals can choose from a variety of PPO, EPO and HMO programs, as well as prescription drug, dental and vision plans. Plans offer a choice of networks, including access to over 103,000 quality doctors and other health care professionals and most of the leading hospitals across the tristate region. For more information, visit www.emblemhealth.com.

About Linkwell Health

Boston-based Linkwell Health (www.linkwellhealth.com) develops proven engagement programs to improve the health and wellness of Americans. The company links together health plans, better-for-you brands and retailers to encourage positive lifestyle change through simple approaches. Linkwell Health creates customized, turnkey incentive and guidance programs for health plans to distribute to their members. Targeted offers and online solutions make it easier and more affordable for members to choose healthier options.

Contact: Mona Wetter Dolgov
[email protected] or (781) 474-5603

SOURCE Linkwell Health