LINE Partners with Critics' Choice Television Awards 2014

"Liners" Contribute to Red Carpet Fashion Coverage & Predict Award Winners

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Jun 05, 2014, 10:03 ET

LOS ANGELES, June 5, 2014 /PRNewswire/ -- LINE Corporation, owner and operator of the free call and messaging app LINE, announced its partnership with the 4^th Annual Critics' Choice Television Awards, which will be broadcast live on June 19,2014. This partnership also includes the launch of the Critics' Choice Official Account on LINE (@criticschoice).

LINE Partners with Critics' Choice Television Awards 2014, Mobile Users Contribute to Red Carpet Fashion Coverage & Predict Award Winners (PRNewsFoto/LINE Corporation)

LINE's polling ability is a remarkable predictor of award winners. By downloading LINE (www.line.me/D) and adding the Critics' Choice Awards Official Account, "Liners" can currently participate in the prediction voting until the awards show airs on the CW network. Upon completion of the prediction survey, Liners earn a chance to win tickets to next year's awards show and can view which nominees are in the lead. "We are excited to leverage LINE's polling system for the prestigious Critics' Choice Television Awards," says Jeanie Han, CEO of LINE USA. "LINE enriches the award show experience for fans, critics, industry, and talent by engaging audiences in a completely new, exciting and interactive way. It's very forward thinking of the Critics' Choice Awards to work in tandem with a platform that connects over 450 million people around the world."

Liners can also virtually join the Red Carpet show by sending in real-time commentary during the On-Air mode in the Official Account. It is the first time fans will be able to interact with their favorite TV stars through the exclusive LINE Red Carpet Fashion Coverage.

"We love LINE and are excited for fans to become more deeply involved with the Critics Choice Television Awards," says Entertainment Reporter Sam Rubin, the host and producer of "Live From The Critics Choice Television Awards," Red Carpet pre-show. "For the first time ever, our audience can actually see their comments and fashion reviews on-air in real time. And LINE's enormous selection of stickers and emoji's make these conversations even more colorful and fun. Thanks to LINE we are establishing a 'second screen experience,' bringing smartphones and broadcast television together in an innovative, engaging and entertaining way."

LINE is also hosting an Emoji Art Contest where fans can create their own emoji art based on their favorite TV show with the largest and most diverse emoji collection that LINE offers. Contest and event details can be found at http://official-blog.line.me/en/archives/1003597458.html.

About LINE Corporation
LINE Corporation is based in Japan and develops and operates the LINE app for smartphones. Since launching in June 2011, the LINE app has grown into a global service used in 230 countries, ranking first in the free app category in 60 countries. LINE offers free one-to-one and group messaging, as well as free domestic and international voice and video calls. LINE also includes a wide array of social elements such as fun and expressive stickers, a personal Home, a Timeline, and numerous LINE family apps, including LINE games and LINE camera. For more information about LINE, please visit http://linecorp.com/en/

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SOURCE LINE Corporation