Airstream unveils 100 all-new, limited-edition travel trailers; pledges $100,000 donation to the National Park Foundation*
SALT LAKE CITY, Jan. 7, 2016 /PRNewswire/ -- Airstream, the most recognized and longest‑tenured travel trailer manufacturer in America, introduced its next great adventure yesterday evening at a private media reception at Outdoor Retailer Winter Market: its first partnership with iconic lifestyle brand, Pendleton Woolen Mills to create the Limited Edition 2016 Pendleton® National Park Foundation™ Airstream® Travel Trailer.
Inspired by a mutual love for the great outdoors and made in the USA craftsmanship, these two authentically American brands have joined together to pay tribute to our nation's parks – and to the great adventures we all share.
"Airstream founder Wally Byam was an innovator and a lover of the outdoors, who believed in an enduring promise of adventure, new experiences and faraway lands," said Airstream CEO Bob Wheeler. "That same spirit is a cornerstone of the Pendleton brand, and together we are celebrating our national parks."
Also at Outdoor Retailer, Pendleton announces a new National Park Collection products inspired by the national parks in apparel, accessories and for the home – several of which are featured in the new Airstream limited edition trailer.
"In 1916, Pendleton debuted the first National Park Blanket in Glacier Stripe, that same year the National Park Service was born. The parks have remained an important part of our heritage ever since," said Pendleton vice president of global sales, Bob Christnacht. "We now have ten featured parks highlighted in our blanket collection that honor these great American treasures."
Each of the 100 Airstream trailers includes features that enhance the outdoor adventure experience, such as a rear sport hatch for immersive views and easy loading/unloading of oversized equipment such as bikes or kayaks; roomy living spaces and lodge-like aesthetics; and park-inspired Pendleton decor and accessories. The 28-foot trailer can sleep six people, and its queen size bed comes with Pendleton bedding to provide total comfort at the end of an adventurous day.
"As we kick off the next century of the National Park Service's critical work, we couldn't be more pleased to have two of America's most iconic outdoor brands join together to not only help us celebrate, but also help us preserve this country's magnificent landscapes, rich history, and cultural treasures for generations to come," said Susan Newton, vice president of grants and programs for the National Park Foundation.
The partnership between Airstream and Pendleton will be supported with marketing campaigns by both brands. The Pendleton Airstream has an MSRP of $114,600, and is now available at dealers nationwide.
For more information about the National Park Service Centennial and the Find Your Park/Encuentra Tu Parque movement, visit FindYourPark.com.
About Airstream, Inc.
Airstream, manufacturer of the iconic "silver bullet" travel trailer, is the longest-tenured recreational vehicle manufacturer in North America. Following founder Wally Byam's credo, "Let's not make any changes, let's make only improvements," Airstream has remained a timeless classic. Byam's vision for Airstream trailers was to use these design- and quality-driven products to allow people to dream, travel and explore the open road. A subsidiary of Thor Industries, Airstream is based in Jackson Center, Ohio, where a team of craftsmen remains dedicated to preserving the brand's legendary reputation for quality and innovation. For more information, please visit www.airstream.com.
About Pendleton Woolen Mills
Setting the standard for classic American style, Pendleton is a lifestyle brand recognized as a symbol of American heritage, authenticity and craftsmanship. With six generations of family ownership since 1863, the company recently celebrated 152 years of weaving fabrics in the Pacific Northwest. Known for fabric innovation, Pendleton owns and operates two of America's remaining woolen mills, constantly updating them with state-of-the-art looms and eco-friendly technology. Inspired by its heritage, the company designs and produces apparel for men and women, blankets, home decor, and gifts. Pendleton is available through select retailers in the U.S., Canada, Europe, Japan, Korea and Australia; Pendleton stores; company catalogs; and direct-to-consumer channels including the Pendleton website, http://www.pendleton-usa.com.
About the National Park Foundation
The National Park Foundation is the official charity of America's national parks and nonprofit partner to the National Park Service. Chartered by Congress in 1967, the National Park Foundation raises private funds to help PROTECT more than 84 million acres of national parks through critical conservation and preservation efforts, CONNECT all Americans with their incomparable natural landscapes, vibrant culture and rich history, and INSPIRE the next generation of park stewards. Find out more and become a part of the national park community at www.nationalparks.org.
*Airstream will donate $1,000 to the National Park Foundation for each Limited Edition PENDLETON® NATIONAL PARK FOUNDATION™ AIRSTREAM® Travel Trailer sold at retail in the United States from November 2015 through December 31, 2018 or until the 100th Limited Edition Travel Trailer is sold. The National Park Foundation will use donated funds to support priority preservation projects at Grand Canyon and Glacier National Parks.
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SOURCE Airstream
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