Limited Brands Increases Annual Cash Dividend

COLUMBUS, Ohio, Jan. 28, 2011 /PRNewswire/ -- As part of its ongoing commitment to increasing shareholder value, Limited Brands, Inc. (NYSE: LTD) announced today a 33% increase in its regular annual dividend to $0.80 per share, from $0.60 per share previously.  The company also announced the declaration of its regular quarterly dividend of $0.20 per share payable on March 11, 2011, to shareholders of record at the close of business on Feb. 25, 2011.  This is the company's 145th consecutive quarterly dividend.

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ABOUT LIMITED BRANDS:

Limited Brands, through Victoria's Secret, Pink, Bath & Body Works, La Senza, C.O. Bigelow, White Barn Candle Co. and Henri Bendel, is an international company.  The company operates 2,662 specialty stores in the United States and its brands are sold in more than 700 company-operated and franchised additional locations world-wide.  The company's products are also available online at www.VictoriasSecret.com, www.BathandBodyWorks.com, www.HenriBendel.com and www.LaSenza.com.

SOURCE Limited Brands

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