LILY'S SWEETS Introduces Exclusive Stevia-Sweetened, Fair Trade Holiday Chocolates

SANTA BARBARA, Calif., Nov. 8, 2013 /PRNewswire/ -- Just 18 months after a successful national launch of its stevia-sweetened, four flavor dark chocolate bars, Lily's Sweets introduces a suite of healthy and delicious, fair trade certified, no-sugar-added holiday chocolates available exclusively at Whole Foods Markets^® (NASDAQ: WFM) this holiday season.

(Logo: http://photos.prnewswire.com/prnh/20130103/LA36012LOGO)

As the top-selling producer of stevia-sweetened chocolates, Lily's Sweets is particularly popular with consumers wanting to avoid sugar and those interested in non-GMO and fair trade products.  Now, Lily's Sweets has created both foil-wrapped and gift box holiday-themed chocolates.

"We received an overwhelming positive response from our customers about our dark chocolate bars," said Cynthia Tice, co-owner of Lily's Sweets.  "Our charge from Whole Foods Market was to create holiday-inspired, elegant gift items with our same natural ingredients, indulgent tastes, and fair trade standards---that would retail for under $10."

"We looked to Lily's to create one-of-a-kind holiday chocolates that our sugar-conscious shoppers could feel great about enjoying," said Dwight Richmond, global grocery purchasing coordinator for Whole Foods Market. "With responsible sourcing, wholesome sweetness without the added sugar and a value price, they really delivered!"

All of Lily's Sweets holiday products are 55% dark chocolate, fair trade certified, non-GMO, and stevia-sweetened with no sugar added. Products include:

• Dark chocolate Hanukah-themed pops, 2.29 ounces, Star of David and Menorah shapes. Suggested Retail Price $5.69
• Foil-wrapped Christmas-themed stocking stuffer treats, 1.41 to 1.76 ounces, in the shape of Christmas trees, lights, and stars. Suggested Retail Price $3.99 to $4.99
• Hanukah and Christmas chocolate-filled gift boxes, filled with 12 bite-size squares, 4.2 total ounces. Suggested Retail Price $8.99

The packaging is environmentally-friendly, including the use of Forest Stewardship Council (FSC)-certified paper, water-based soy inks, natural raffia ribbon, and Nature-Flex biodegradable film.

"Our motto is 25 percent fewer calories, 100 percent indulgence.  We hope our customers who shop at Whole Foods Market enjoy our newest holiday treats -- and share them happily, healthfully, and abundantly with the people they love," said Cynthia Tice.

About Lily's Sweets
Co-founded by Cynthia Tice and Chuck Genuardi, veterans of the natural products industry, Lily's introduced the first Fair Trade Certified stevia-sweetened chocolate to the U.S. market in 2012. Lily's uses only the finest all-natural ingredients, and is committed to preserving the planet's natural resources.  For more information, visit lilyssweets.com. Follow Lily's Sweets on Facebook and Twitter.   

Media contact:
Sally Ford, 410-224-1115
[email protected]

SOURCE Lily’s Sweets

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