Lijit Powers MLB Trade Rumors' Website as it Expands to New Markets

BOULDER, Colo., March 31, 2011 /PRNewswire/ -- Lijit Networks, Inc., the leader in custom site search, reader engagement tools, and advertising solutions for online publishers, today announced that MLB Trade Rumors (http://www.mlbtraderumors.com) has chosen Lijit as a key partner as it expands to the Spanish-speaking market with a new site, Rumores de Beisbol (http://www.rumoresdebeisbol.com).

MLB Trade Rumors uses the full suite of Lijit's advertising services, analytics, and site search tools. The organization leverages Lijit's analytics dashboard to obtain meaningful and actionable data that helps run their business. Easy-to-digest advertising statistics, audience statistics, and search statistics help MLB Trade Rumors better engage readers and monetize their site. Trending information allows MLB Rumors to compare the current day's ad performance to performance one week and one month prior.

"Lijit provides the full range of tools to help online publishers engage their readers and make more money through display advertising," said Tim Dierkes, founder of MLB Trade Rumors. "They helped me grow MLB Trade Rumors into the business that it is which is why I've chosen them as a key partner as I roll out the Spanish version of my site."

MLB Trade Rumors is the go-to clearinghouse for relevant, legitimate baseball rumors. The site receives hundreds of thousands of pageviews per day, has an RSS feed with over 47,000 subscribers, 33,000 Facebook fans, and 70,000 Twitter followers, making it one of the most influential baseball sites online.

"We're proud to be working with MLB Trade Rumors as they roll out a Spanish version of their site," said Todd Vernon, CEO and founder of Lijit Networks. "MLB Trade Rumors is the quintessential Lijit publisher – a niche and professional site with high degrees of audience influence that knows how to leverage data to build their business."

About Lijit Networks, Inc.

By helping publishers engage, understand, and profit from their readers, Lijit has created a trusted publisher network – including more than 15,000 sites, 1.5 billion page views per month, and 100 million unique monthly visitors – that advertisers and brands leverage to build relationships with their target audience. Lijit's innovative site search, content discovery, and analytics tools collect and report on reader intent, behavior, demographics, and other actionable audience insights. The data is used to build custom integrated advertising campaigns that leverage social media and authentic content to encourage reader interaction, increase brand awareness and deliver intent to purchase. Learn more at www.lijit.com.

Lijit, the Lijit Networks logos and all other Lijit Networks product or service names are trademarks or registered trademarks of Lijit Networks, Inc. All other names and trademarks are property of their respective owners.

Media Contact
Sonya Caprio
Lijit Networks, Inc.
720-266-5193
sonya(at)lijit(dot)com

SOURCE Lijit Networks, Inc.

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