LightSquared Announces Brightstar as Preferred Supply Chain Services Provider
Brightstar to offer comprehensive suite of services to help LightSquared's partners efficiently deliver products to market
RESTON, Va. and CHICAGO, Oct. 24, 2011 /PRNewswire/ -- LightSquared™, a wholesale carrier building a nationwide wireless broadband network that will create consumer choice and drive industry innovation, has named Brightstar, a global leader in services and solutions for the wireless industry, as LightSquared's preferred supply chain services provider. Brightstar will provide LightSquared's partners with a comprehensive set of supply chain services so they can deliver their products to market faster.
Brightstar has global experience addressing the broad range of challenges facing the world's leading device manufacturers, operators and retailers, including product development, inventory management, device fulfillment, demand forecasting and local market intelligence.
Brightstar will offer each of LightSquared's partners a customizable suite of mobile device-related products and services that complement their business needs. As many of LightSquared's partners are entering the wireless market for the first time, they can harness Brightstar's services to achieve greater efficiencies as they launch new products and services, and tap into new market segments.
"The LightSquared business model is a perfect fit for the comprehensive services delivered by Brightstar," said Marcelo Claure, chairman and chief executive officer of Brightstar. "We can ease the challenges experienced by companies that are new entrants to the wireless market by guiding them through product forecasting, distribution and activation. In such a competitive market, it is essential that these functions be implemented as efficiently as possible, and Brightstar has the capabilities and expertise to execute properly. We're proud to work with LightSquared, whose bold vision for nationwide connectivity will open the wireless market to a variety of new companies."
"LightSquared's business model will allow a broad range of companies to enter the wireless market with innovative products. While we are a wholesale operator, we have partnered with Brightstar to offer their supply chain services to our partners, which will in turn help them go to market faster and contribute to their success," said Sanjiv Ahuja, chairman and chief executive officer of LightSquared. "We're proud to work with Brightstar, which has a significant track record of working with the world's leading wireless players and successfully delivering products to consumers."
About LightSquared
LightSquared's mission is to revolutionize the U.S. wireless industry. With the creation of the first-ever, wholesale-only nationwide 4G-LTE network integrated with satellite coverage, LightSquared offers people the speed, value and reliability of universal connectivity, wherever they are in the United States. As a wholesale-only operator, LightSquared will deploy an open 4G wireless broadband network to be used by existing and new service providers to sell their own devices, applications and services – at a competitive cost and without retail competition from LightSquared. The deployment and operation of LightSquared's network represent more than $14 billion of private investment over the next eight years. For more information about LightSquared, please go to www.LightSquared.com, www.facebook.com/LightSquared and www.twitter.com/LightSquared.
About Brightstar Corp.
Brightstar is the world's largest specialized wireless distributor and a leading provider of diversified services focused on enhancing the performance and profitability of the key participants in the wireless device value chain. The company supports over 80,000 points of sale worldwide with operations in 51 countries and territories and provides a comprehensive range of more than 100 customized services for value-added distribution, supply chain optimization, retail, government and value-added resellers (VARs), and consumer services. Brightstar's services help customers manage the growing complexity of the wireless device value chain and enable them to increase product availability, expand their channel reach and drive supply chain efficiencies by getting the right products to the right place at the right time for the best value. For more information, please visit www.brightstarcorp.com.
CONTACT: |
Josh Lefkowitz |
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Burson-Marsteller for LightSquared |
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Tel: (212) 614-5012 |
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Michele Merrell |
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Brightstar Corp. |
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Tel: (305) 421-6000 |
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Forward Looking Statement
This release contains forward-looking statements and information regarding LightSquared and its business. Such statements are based on the current expectations and certain assumptions of LightSquared's management and are, therefore, subject to certain risks and uncertainties. The forward-looking statements expressed herein relate only to information as of the date of this release. LightSquared has no obligation to update these forward-looking statements to reflect events or circumstances after the date of this release, nor is there any assurance that the plans or strategies discussed in this release will not change.
SOURCE LightSquared
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