Lights…Camera…Action! Scion's iM Concept Car Prepares for World Premiere at L.A. Auto Show

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Oct 22, 2014, 11:00 ET

TORRANCE, Calif., Oct. 22, 2014 /PRNewswire/ -- Like any new star about to step out on the world stage in Los Angeles, Scion's new iM Concept car is taking some test shots. The photos, also debuting on Instagram, reveal the distinctively sporty front end of the car as it gets ready for the spotlight. The iM Concept car reflects the evolution of Scion as the needs and desires of its youthful customers also evolve. Fans are encouraged to join the conversation at #iMDriven.

Scion's Los Angeles Auto Show press conference will be held Wednesday, November 19, at 3:40 p.m. in the South Hall.

The World Premiere of the Scion iM Concept Car will be at the L.A. Auto Show on 11.19.14.

About Scion

Scion continues to be the test laboratory division for Toyota Motor Sales (TMS), U.S.A., Inc. From its start in 2003, Scion's goal was to offer products and processes that stand apart from the crowd. With a model line-up that includes the iconic xB urban utility vehicle, the tC sports coupe, the FR-S rear-wheel drive sports car, the premium micro-subcompact iQ and the xD urban subcompact 5-door, Scion offers distinctive vehicles that reflect owners' passions and aspirations. Scion also appeals to a youthful audience by offering a simple, no haggle buying experience and by engaging with potential customers in meaningful and creative ways. For more information, visit www.scion.com.

NOTE TO EDITORS: Photography and digital assets can be found at www.ScionNewsroom.com.