CHICAGO, May 14, 2013 /PRNewswire/ -- Helping extend the reach for its flagship beer, Lift Bridge Brewing Company has launched Farm Girl Saison® in four-packs of 16oz. cans from Rexam.
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On the water, in the sun or hiding from the winter's chill, Farm Girl Saison is the ideal craft beer for every occasion. It is a smooth and well-rounded Belgian Saison created by Lift Bridge in 2008, featuring a pale golden color and a dry malt finish with spiciness from the Belgian yeast. The mouthwatering taste of the Farm Girl Saison recipe is attributed to Belgian pils malt, candi sugar, wheat malt and spicy hops. It is 5.5 percent alcohol by volume (ABV).
"We're very excited to be extending our flagship beer, Farm Girl Saison, beyond the bottle, allowing consumers to enjoy it in the convenience of a can," says Dan Schwarz, CEO and Co-Owner of Lift Bridge Brewing Company. "We created the four-pack just as Midwesterners will be heading outdoors to enjoy the warm weather and what better way to enjoy a beautiful day than with a good brew?"
The company chose Rexam cans because they help its beer stand out in a crowded marketplace with shiny graphics on reflective aluminum. Cans deliver durability, portability and light barrier properties that preserve freshness and taste integrity, while providing a great sustainability platform with a recycle rate at more than double any other beverage package.
Rich Grimley, president and CEO, Rexam Beverage Can North America, says, "We continue to see more and more craft breweries recognizing the inherent benefit of aluminum cans and choosing them for their brands and business. This is the perfect package to help Lift Bridge reach more consumers, as it stands out on retail shelves while delivering superior recycling, filling, distribution and retail display economics."
Farm Girl Saison in cans is currently available now at select retailers in Minnesota, Wisconsin and North Dakota.
About Lift Bridge Brewing Company
Lift Bridge Brewing Company creates quality craft beers that supply adults with what they need to slow down and enjoy life. Through every can, bottle or tap pull, Lift Bridge wants drinkers to taste: the history of Stillwater, the pride and fun the company has in its creation and the uncompromising natural ingredients used during the brewing process. Ultimately, the company hopes to provide consumers with an experience that makes them proud to call themselves a "beer drinker." Log on to www.liftbridgebrewery.com or follow the company on Facebook and Twitter for more information.
About Rexam
Rexam is a global consumer packaging company. We are one of the leading global beverage can makers and a major global player in rigid plastic packaging for healthcare applications. We are business partners to some of the world's most famous and successful consumer brands. Our vision is to be the best global consumer packaging company.
We have 67 plants in 24 countries and employ 11,100 people. Our sales from ongoing operations in 2012 were in the region of $6 billion. Rexam is a member of the FTSE 100 and its ordinary shares are listed with the UK Listing Authority and trade on the London Stock Exchange under the symbol REX. For further information, visit www.rexam.com.
SOURCE Rexam
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