Lifestyle Brand Finds White Space in the Market for Their Take on Cobranded Product

TRUCKEE, Calif., Aug. 8, 2017 /PRNewswire/ -- Partnering their signature design language and standard setting quality with a broad cross section of market leading brands, bigtruck® is redefining how brands and organizations think about and create a co-branded product.

bigtruck® starts with a white sheet of paper approach and provides personalized design services. The one on one iterative process enables bigtruck® to intimately understand the partner's brand and organizational values and represent them across the canvas of a bigtruck® hat. The end result is a highly coveted piece of headwear that will build a lasting relationship with its lucky owner.  

To support the cobrand initiative and eliminate barriers between design and manufacturing, bigtruck® created a small-batch lean manufacturing facility in Truckee, CA. The facility was designed with Kaizen principals in mind, constantly seeking incremental improvements. In addition to housing design and manufacturing, it is home to bigtruck® operations, sales, and marketing. Open to the public, it gives visitors an intimate look at the brand and the opportunity to build a custom hat while they tour the facility.

Says bigtruck® lead cobrand designer Derek Phillips, "Working with the diversity of people within the various markets we co-brand with such as hospitality, high tech, non-profits, medical and entertainment is fun. This variety helps to always keep the designs fresh and challenging, and it's like Christmas every time a newly designed hat comes to life."

"From very early on as we grew our branded business there was an immediate parallel demand from the market to make bigtruck® co-branded hats. The intimacy of our design collaborations is unlike what anyone else is doing which helps build lasting relationships with our partners," says Emily Deane, Marketing Manager at bigtruck®. "Our co-branded product has played an important role in growing the brand while also assisting in expanding our customer base for bigtruck® inline product."

For further information please contact: Emerald Stocker, 281.546.0777, [email protected]

About bigtruck®

bigtruck® designs and manufactures some of the most iconic headwear styles in the market. Their signature quality standard coupled with articulate, bold design language has become instantly recognizable and is pioneering a new perception of lifestyle headwear. bigtruck's #funfirst tag line resonates with customers of all ages, demographics and geographies and has become synonymous with approachability, community and of course having fun. Headquartered near Lake Tahoe, Ca. and distributed world wide, bigtruck is a triple bottom line company that believes work life balance is foundational to building a great brand.

SOURCE bigtruck

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