Lifestory Research Reports: Whirlpool Recognized as the 2017 America's Most Trusted Laundry Appliance Brand for the Third Consecutive Year

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Jan 26, 2017, 09:00 ET

NEWPORT BEACH, Calif., Jan. 26, 2017 /PRNewswire/ -- Whirlpool has been identified as the Lifestory Research 2017 America's Most Trusted® Laundry Appliance Brand for the third year in a row. The study is based on the opinions of 9,290 consumers who evaluate their level of trust of specific laundry appliance brands.

As the 2017 Lifestory Research America's Most Trusted® Laundry Appliance Brand, Whirlpool produced the highest Net Trust Quotient Score, followed in order by (2) Maytag, (3) LG, (4) Bosch, (5) General Electric (GE), (6) Kenmore, (7) Frigidaire, (8) Electrolux, and (9) Amana.

"Trust is the criteria by which all brands are being judged today," said Lifestory Research President Eric Snider. "Our research finds that people seek out those brands they trust. It is clear that when it comes to laundry appliances that Whirlpool is the brand that people trust."

Consumer opinions are collected over the course of the prior 12 months throughout the United States. The study collects opinions of 16 laundry appliance brands of which the top 9 trusted brands are included in the published results. Trust is measured through the Lifestory Research Net Trust Quotient Score in which brands are divided into three categories: "advocates," customers who feel a significant trust toward the brand; "neutrals," those who trust a specific brand, but do not see a specific brand as standing on the shoulders of other brands; and "antagonists," who are skeptics with little, if any, trust in a specific brand.

Brands currently awarded the designation of America's Most Trusted include: home builders, active adult resort home builders, faucets, HVAC systems, kitchen appliance brands, laundry appliance brands, paint brands, and residential real estate brokerages. Detailed results for each category as well as the methodology of the program is provided on the Lifestory Research website.

About Lifestory Research

Lifestory Research is a trusted national independent market research firm passionate about customers, employees, brands and the science of influence. Learn more at www.lifestoryresearch.com

No advertising or promotional use of this information allowed without prior written consent of Lifestory Research. Media use allowed with statement identifying Lifestory Research and study. America's Most Trusted is a registered trademark.

SOURCE Lifestory Research