LifeBEAM Sponsors Transatlantic Rowing Team Working to Fight Hunger

TEL AVIV, Israel, April 22, 2015 /PRNewswire/ -- LifeBEAM, a developer of bio-sensing technology, today announced their sponsorship of Phillip Theodore and Daley Ervin, founders of Team Beyond, who will row 3,000 nautical miles in the Atlantic Challenge, a cross-ocean race. By the December 15 start date, Team Beyond expects to raise over $1 million in an effort to feed 5 million Americans that are currently struggling with hunger.

Photo - http://photos.prnewswire.com/prnh/20150421/200086 

To prepare for the Atlantic Challenge, Team Beyond athletes will use the LifeBEAM Smart Hat to monitor their heart rate and calories burned in real-time. Their expert trainers will analyze this data to enhance their performance and help the team gain a critical advantage during the event. In addition to the Smart Hats that Phillip and Daley will train with, LifeBEAM has donated Smart Hats that will be given away in various fundraisers, social media contests and other Team Beyond events.

The LifeBEAM Smart Hat transmits heart rate, calorie consumption and cadence measurements via Bluetooth and ANT+ protocols to mobile fitness apps and smart devices. The hat relies on the same bio-sensing technology that is used by fighter pilots, astronauts and special forces, and it will help Team Beyond master their performance metrics.

Phillip and Daley have each achieved remarkable levels of professional success while tackling some of the world's toughest ultra-endurance events. Their experience includes 10 startups, 15 ultramarathons, 12 marathons and 10 triathlons.

"We are very excited to train with LifeBEAM's bio-sensing hats," said Phillip Theodore, co-founder of Team Beyond. "We have a rigorous training program ahead, and we know that real-time performance data will help us gain a competitive edge in the Atlantic Challenge. We're grateful for LifeBEAM's support, we are confident that their technology will help us reach our highest potential."

During the next few months, Team Beyond and LifeBEAM fans can follow the journey, support the team's mission to fight hunger and find opportunities to win a LifeBEAM Smart Hat.

About Team Beyond
Team Beyond is a foundation of endurance athletes who compete in the world's most extreme challenges and use these events as a platform to support charitable causes. In December 2015, Team Beyond will row across the Atlantic Ocean to win the Atlantic Challenge, set a world record and raise $1 million to help fight hunger in the US. Visit www.teambeyond.org or follow their journey on Twitter @findyourbeyond.

About LifeBEAM
A pioneer in bio-sensing wearable technology, analytics and software, LifeBEAM makes the world's most advanced wearable instruments for measuring human performance. The company offers an array of products for B2B clients, consumers and government agencies. LifeBEAM is based in Israel with operation centers in the US and China. For more information, visit www.life-beam.com.

SOURCE LifeBEAM

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http://life-beam.com

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