Lick the Plate on 93.9 The River Moving to Multi-Platform Format
The popular radio show that tells the stories behind the personalities driving the Metro Detroit culinary revolution will feature daily on-air segments, bonus podcast content, and print formats starting June 1
DETROIT, May 13, 2015 /PRNewswire/ -- Lick the Plate, the popular culinary focused feature on 93.9 The River in Detroit hosted by David Boylan and sponsored by the Michigan Restaurant Association is expanding its media footprint.
Photo - http://photos.prnewswire.com/prnh/20150513/215759
Logo - http://photos.prnewswire.com/prnh/20150513/215758LOGO
The move will provide Metro Detroit's growing foodie and service industry audience the opportunity to hear the segments on-air three times daily at 5pm, 7pm and at 10pm as restaurant service wraps up for service industry employees. The show will also reside on The River website in podcast format, and in print, with a soon-to-be-announced media partner. Featured on the River website will be bonus content from guest interviews, including recipes and special offers from the highlighted restaurants. This will offer listeners more background on Detroit's favorite culinary personalities.
The format expansion begins with the show airing the week of June 1.
"Lick the Plate has already proven to be very popular with Detroit foodies and the restaurant community in podcast format and we see this as an opportunity to bring it to an even wider audience by exposing it to our sizeable afternoon drive and evening audience on-air," said Matt Franklin, Program Director at 93.9 The River. He added, "The bonus content, and restaurant discounts on the website and the print element will just expand that audience and add even more value for our listeners and sponsors."
David Boylan, producer and host of Lick the Plate has worked with this multi-platform format with the show in San Diego and was very encouraged by the similar move on The River. "While our podcasts for Lick the Plate on The River are drawing strong numbers, adding the on-air, print, and bonus content elements enables me to expose Detroit's talented culinary community to a huge audience. Guests still get excited about hearing themselves on the radio, it's a powerful medium."
Kevin Miller, General Sales Manager for Bell Media in Detroit was equally enthused about the upcoming changes. "This is a dream scenario for Detroit advertisers looking reach this affluent, loyal foodie audience that is growing daily. Today's advertisers are sophisticated and know that this requires a mix of traditional and digital mediums and Lick the Plate on The River now offers that."
Lick the Plate on 93.9 The River information and sponsorship opportunities:
David Boylan
858.395.6905
Email
About Lick the Plate
Lick the Plate on 93.9 The River in Detroit and 102.1 KPRI in San Diego has interviewed over 300 chefs, restaurateurs, growers, brewers and culinary personalities over the past 4 years. Its unique format allows the radio audience to really get to know the culinary talent behind their favorite restaurants. Besides their culinary background and experience, guests share the road to their current position, music memories and dream concert lineup, where they eat and drink around town, and an in-depth look at their current menu. The original format has proven to be very popular with both the culinary community and their foodie audience. Lick the Plate is also a weekly column in the Coast News, a North County San Diego weekly newspaper.
More at www.lick-the-plate.com
About The River
93.9 The River is a Bell Media company that plays Real Rock Variety….a unique mixture of classic alternative and songs from today's hottest new artists and is considered the complete essence of Adult Alternative. 93.9 The River remains the only Triple A (Adult Album Alternative) format in the Detroit/Windsor markets. It's a station for people who grew up with great music…and still have a taste for what's "next." Our DJs love music as much as you do – and that means you can expect to hear us talk less…and rock more. In addition to the music, 93.9 The River brings cutting edge features like Lick the Plate to a Detroit/Windsor audience hungry for the stories behind their favorite chefs. Visit us online @ www.939theriverradio.com
SOURCE Lick the Plate
Share this article