Liberty Media Arrives in the Brazilian Market Through Ideiasnet

SAO PAULO, Jan. 24, 2012 /PRNewswire/ -- The year of 2011 came with the best results ever for Ideaisnet, with revenue of over US$ 680 million in the first three quarters (the same period in 2010 has seen US$ 514 million). Ideiasnet had 5.1% of its shares acquired by Liberty Media. This investment is a milestone for Liberty Media, as it marks its entrance in the growing Brazilian market, which is very heated due to its strong economy, in comparison with more consolidated markets such as Europe and North America.

"Brazil presents significant market opportunity with a growing economy and a large population with upward mobility," stated Greg Maffei, Liberty Media's president and CEO. "We found a great entry point through our Ideiasnet investment that offers a diverse set of portfolio companies and an engaged and well connected board of directors. We are excited to work with the management team as they execute on their stated strategy."

The deal seals a new phase for Ideiasnet. Since a new management team has taken over the company, in January 2012, they decided to adjust the strategy and focused on companies that have bets in disruptive technological trends in the areas of Digital Commerce, Digital Media, SaaS, Cloud Computing and Mobile, divesting of assets that have a payback longer than expected.

"Liberty Media is a solid and respected company in the US. It is a very qualified investor that shares the same DNA with Ideiasnet. They trust the new strategy from our company, and believe that this is the time to invest in Brazil", says Sami Haddad, CEO of Ideiasnet. "The investment market is getting more global every day, and this deal is the first step to create a wide network of global opportunities, connecting several markets to Brazil."

About Ideiasnet

Ideiasnet (IDNT3:BZ) is a venture capital firm that invests in fast growing Brazilian technology companies in the areas of Digital Commerce, Digital Media, SaaS - Software as a Service and Mobile, sharing experiences and offering support to accelerate their growth. Its portfolio is composed by AUTOMATOS, BOLSA DE MULHER, CIASHOP, IMUSICA, MOIP, OFFICER, PADTEC, PINI, SOFTCORP, SPRING WIRELESS, TECTOTAL and ZURA!. Combined revenues of the first three quarters of 2011 was over US$ 680 millions.

Press Contacts
Agencia Ideal – Tel./fax: +55 11 3035-2161
Ricardo Cesar - [email protected]
Adriana Lutfi - [email protected] - +55 11 7565-2753

SOURCE Ideiasnet

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