Liberty London Fabrics Teams Up With Sony Pictures Entertainment's Movie "PETER RABBIT™" For Limited Edition Fabric Prints

CULVER CITY, Calif., March 21, 2018 /PRNewswire/ -- The adventurous hero from Beatrix Potter's classic tale is back bringing mischief and mayhem in Sony Pictures' PETER RABBIT™, a live-action/CGI comedy film, now playing in theaters everywhere. Liberty London Fabrics, the renowned luxury design house and retailer known for their iconic fabric prints, have created two limited edition fabric prints as part of the PETER RABBIT™ movie celebration.

The two limited edition fabric prints in 4 colourways are being used for an exclusive collection of products available in time for the film release.

Each print design features the signature Liberty London Fabrics aesthetic, harmoniously blending characters and scenes from the PETER RABBIT™ movie with an artistic mixture of florals. The collection includes Sony Pictures Consumer Products licensees SeaVees (footwear), Knowlita (Apparel) and Studio Cope (Wallpaper).

"We are delighted to announce this print design collaboration with Liberty London Fabrics.  Their design sensibility is unparalleled and truly captures the essence of Peter Rabbit's new adventure in our movie. Utilizing their designs across various product categories has made this exclusive collection a must-have for fans of all ages," said Jamie Stevens, Executive Vice President Worldwide Consumer Products, Sony Pictures Entertainment.

This is the first time Liberty London Fabrics has teamed up with a movie studio to create prints based on a movie. 

"Liberty and Peter Rabbit were both born in the 1800's; much like our Liberty prints, Peter Rabbit is a classic that has endured through generations. Its Britishness and playful spirit makes it a perfect inspiration for a Liberty print design and it has been great fun to collaborate on," says Mary-Ann Dunkley, Head of Design, Liberty London Fabrics.

Liberty London Loyalty customers had the opportunity to attend a special screening of the new PETER RABBIT™ film at a VIP event on March 17, 2018. For details visit www.libertylondon.com. The collection featuring the Liberty London Fabrics PETER RABBIT™ movie prints can be purchased online at www.seavees.com, www.knowlita.com, https://studiocope.com, and www.zappos.com.

ABOUT PETER RABBIT™ THE MOVIE
PETER RABBIT™ follows the mischievous and adventurous hero who has captivated generations of readers. Peter (James Corden) now takes on the starring role of his own irreverent, contemporary comedy with attitude. In the film, Peter's feud with Mr. McGregor (Domhnall Gleeson) escalates to greater heights than ever before as they rival for the affections of the warm-hearted animal lover who lives next door (Rose Byrne). Corden voices the character of Peter with playful spirit and wild charm, with Margot Robbie, Elizabeth Debicki, and Daisy Ridley performing the voice roles of the triplets, Flopsy, Mopsy, and Cotton-tail. Directed by Will Gluck from a screen story and screenplay by Rob Lieber and Will Gluck, based on the characters and tales of Peter Rabbit by Beatrix Potter, the film is produced by Will Gluck and Zareh Nalbandian, with Doug Belgrad, Jodi Hildebrand, Catherine Bishop, Susan Bolsover, Emma Topping, Rob Lieber, Jason Lust, and Jonathan Hludzinski serving as executive producers. 

ABOUT SONY PICTURES ENTERTAINMENT
Sony Pictures Entertainment (SPE) is a subsidiary of Sony Entertainment Inc., which is a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production, acquisition and distribution; television production, acquisition and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new entertainment products, services and technologies. SPE's Motion Picture Group includes film labels Columbia Pictures, Screen Gems, TriStar Pictures, Sony Pictures Animation, and Sony Pictures Classics.  For additional information, visit http://www.sonypictures.com/corp/divisions.html.

ABOUT LIBERTY LONDON
Liberty London: Great Marlborough Street, London W1B 5AH.
Synonymous with the city its shop stands in, Liberty London is a brand driven by discovery. Born in 1875 from the adventurous and disruptive spirit of Arthur Lasenby Liberty, the brand has remained true to its heritage and is famed for its print, fabrics, and design. Liberty London continues to be associated with the world of arts and culture, building on its founder's legacy to seek out the new and the beautiful. Today, Liberty London is recognized for its cultural collaborations, inspiring curation, and directional design. The iconic Regent Street shop encompasses six floors of fashion, beauty, Little Liberty childrenswear, accessories and homewares - bringing together the world's leading premium and luxury brands and housing them alongside its own Liberty London range.

PETER RABBIT and all associated characters™ & © Frederick Warne & Co. Ltd, 2018.
PETER RABBIT™, the Movie © 2018 Columbia Pictures Industries, Inc. All Rights Reserved.

SOURCE Sony Pictures Entertainment

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