LG To Introduce Second-Generation LG Styler Clothing Care System At CES 2015

New, Slim-Design System Offers a Convenient Way to Freshen Up Hard-to-Maintain Clothes

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Jan 02, 2015, 09:00 ET

ENGLEWOOD CLIFFS, N.J., Jan. 2, 2015 /PRNewswire/ -- LG Electronics (LG) will introduce an updated, advanced version of its one-of-a-kind clothing management system, "LG Styler," at the 2015 International CES^®. The impressively compact, more affordable LG Styler is designed to refresh clothes without water or detergents, providing an ideal solution for hard-to-maintain clothes such as suits, coats and sweaters.

"The busier our lives become, the more difficult it is to take proper care of our wardrobe," said Dave VanderWaal, head of marketing for LG Electronics USA. "Professional cleaning services are not only costly, but they can also harm your clothes over time. The LG Styler is a great complement to such services and helps consumers take greater control over their wardrobe, keeping coats, sweaters, blouses and other delicates looking and feeling their best."

Equipped with a range of features not found on any washing machine, the latest LG Styler freshens up clothes and fabrics both quickly and conveniently. The LG Styler's Odor Removal feature uses steam to help remove unpleasant odors left behind by smoke, food and sweat, and, depending on individual tastes, users can choose between two different aroma sheets that provide refreshing, subtle scents.

The Quick Refresh function keeps clothes looking, feeling and smelling fresh, while Moving Hanger Action gently shakes steamed items to remove everyday wrinkles. What's more, with the new Easy Pants Crease Care feature, a pair of pants can be refreshed and a perfect crease created in about half an hour. The new LG Styler also features a built-in heat pump, which generates and maintains warm air at a low temperature to keep clothing from shrinking or being damaged while drying.

The LG Styler also provides effective sterilization with TrueSteam™, LG's hot steam spray technology, which LG pioneered in washers and dryers. With a simple touch of a button, hot steam is released to eliminate 99.9 percent of the germs and bacteria that can live deep inside clothes and soft toys.¹ Respected product testing organizations, including the British Allergy Foundation (BAF) and the Korea Apparel Testing & Research Institute (KATRI), have tested and verified the effectiveness of the LG Styler's steam sterilization feature. Tests carried out by Intertek also revealed that the LG Styler eliminates approximately 92 percent of Perchloroethylene — the main chemical left on clothes after dry cleaning and a possible carcinogen — during a full 90-minute sterilization cycle. ²

As with other leading LG home laundry products, the LG Styler features the convenience of Smart Diagnosis™ and NFC tagging. Smart Diagnosis alerts the user via their smartphone when the unit needs maintenance or repair, and NFC allows users to download specialized cycles to their smartphones, which can then be uploaded to their LG Styler with a single tap of the smartphone to the appliance.

Compared to the original LG Styler, the cabinet's overall size has been reduced by 30 percent, and the rounded edges, modern glass door and tasteful aluminum handle are intended to enhance and seamlessly integrate with virtually any interior décor. The new LG Styler's controls are displayed on a front touch panel and illuminated by soft, gentle lighting. The LG Styler operates very quietly, emitting a mere 40dB when operational, so it can be left running while you sleep.

Key Specifications:

Capacity Clothing Refresher (4 pieces total)
Easy Pants Crease Care
Heat Pump Technology
Sanitary Cycle (Intertek-certified)
Gently Dry for Delicate Clothing
Smart Diagnosis™
NFC

Visitors to LG's booth at 2015 International CES (Las Vegas Convention Center, Central Hall #8204) can personally experience LG's newest home appliance innovations for themselves.

About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing 82,000 people working in 119 locations around the world. With 2013 global sales of USD 53.10 billion (KRW 58.14 trillion), LG comprises four business units ― Home Entertainment, Mobile Communications, Home Appliance & Air Solution, and Vehicle Components ― and is one of the world's leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG Electronics is a 2014 ENERGY STAR Partner of the Year. For more news and information on LG Electronics, please visit www.LGnewsroom.com.

About LG Electronics Home Appliance & Air Solution Company
The LG Electronics Home Appliance & Air Solution Company is a global leader in home appliances, air conditioning and air quality systems. The company is creating total solutions for the home with its industry leading core technologies. LG is committed to making life better for consumers around the world by providing thoughtfully designed products, including refrigerators, washing machines, dishwashers, cooking appliances, vacuum cleaners, built-in appliances, air conditioners, air purifiers and dehumidifiers. Collectively, these products deliver enhanced convenience, superb performance, great savings and compelling health benefits. For more information, please visit www.LG.com.

About LG Electronics USA
Named 4K Ultra HD Partner for the 2015 International CES®, LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $53 billion global leader and technology innovator in consumer electronics, mobile communications, home appliances, air solutions and vehicle components. In the United States, LG Electronics sells a range of stylish and innovative home entertainment products, mobile phones, home appliances, commercial displays, air conditioning systems, LED lighting and solar energy solutions, all under LG's "Life's Good" marketing theme. LG Electronics is a 2014 ENERGY STAR Partner of the Year. For more information, please visit www.LG.com.

¹	BAF tested baby clothes, soft toys, blankets and wool for house dust mites. KATRI tested three shirts for Staphylococcus aureus and Escherichia coli.
²	By comparison, only 62 percent of Perchloroethylene will dissipate naturally over a period of 8 hours.