LG, Shane Battier Go "Beyond The Arc" To Fund College Scholarship

Social Campaign Engages March Madness® Fans, Raises $20,000 for The Battier Take Charge Foundation

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Mar 27, 2015, 08:00 ET

NEW YORK, March 27, 2015 /PRNewswire/ -- LG Electronics USA, Official Corporate Partner of the NCAA®, is pleased to donate $20,000 to The Battier Take Charge Foundation's scholarship program as a result of the brand's tweet-to-give social campaign and "Beyond the Arc" trivia event in New York City earlier this week.

LG, Shane Battier Go "Beyond The Arc" To Fund College Scholarship

LG launched the tweet-to-give social campaign with former NCAA champion and Naismith College Player of the Year Shane Battier, and pledged to donate each time #LGTrivia was used during the live trivia event. Fans were encouraged to help drive donations by playing the trivia game on LG's NCAA® fan engagement site, www.LGGameDayHub.com, and tweeting their scores using the hashtag. The Battier Take Charge Foundation awards four-year college scholarships to deserving young leaders from the greater Miami, Houston and Detroit areas.

"One of the biggest rewards of my career has been the opportunity to affect change in peoples' lives," said Battier, co-founder of The Battier Take Charge Foundation and former Duke University standout. "I can't think of a better way to honor the spirit of the tournament than for sponsors like LG to support deserving students."

"Seeing the engagement and excitement of NCAA fans at the "Beyond the Arc" trivia night to raise money for a worthy cause brought our 'Do Game Day Right' mantra to life," said David VanderWaal, vice president of marketing for LG Electronics USA. "We are honored to work with Shane Battier and his foundation to help future athletes fulfill their dreams both on and off the court."

LG's "Beyond the Arc" campaign was created to celebrate game changers. Just as the three-point shot has added a whole new level of excitement to college basketball, the unique curved designs of LG's flagship products – the curved LG OLED TV, the curved LG G Flex2 smartphone and the curved LG UltraWide™ computer monitor - have taken the game day viewing experience to a whole new level through color, clarity, contrast and detail.

The LG 55EC9300 OLED TV features a curved form factor for a heightened sense of immersion, coupled with incredible picture quality with perfect blacks, amazing contrast and incredible color, for the best game viewing experience at home. As an added bonus for fans this championship season, LG has made the 55EC9300 available at a reduced price of $2,999 through April 4. Consumers can check their brackets while watching the game online with the extra screen real estate available on the LG 21:9 Curved UltraWide Monitor (model 34UC97), featuring a 34-inch (33.7-inches measured diagonally) class display that delivers immersive wide viewing angles, ideal for gaming. The G Flex2's contoured shape is a 5.5-inch Full HD P-OLED display that delivers an incredibly sharp and vivid viewing experience from every angle, while providing a sleeker look with enhanced durability. The G Flex2's state-of-the-art camera allows consumers attending the games capture true-to-life memories with its 13-megapixel camera with OIS+ and Laser Auto Focus producing images that are clear and shaper every time.

LG Electronics USA is an official Corporate Partner of NCAA^® and the agreement runs through August 2018. LG's mission for March Madness is to help fans "Do Game Day Right™" – from products that improve the game day experience at home to actually bringing fans to games. Go to www.LGGameDayHub.com to learn how LG helps fans "Do Game Day Right" and participate in a variety of games, contests and sweepstakes. #LGGameDay

"Do Game Day Right" is a trademark of LG Electronics, Inc.

NCAA, Final Four and March Madness are trademarks of the National Collegiate Athletic Association.

About LG Electronics USA

A proud Official Corporate Partner of the NCAA, LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $56billion global force and technology leader in consumer electronics, home appliances and mobile communications. In the United States, LG Electronics sells a range of stylish and innovative home entertainment products, mobile phones, home appliances, commercial displays, air conditioning systems and solar energy solutions, all under LG's "Life's Good" marketing theme. LG Electronics is an ENERGY STAR Partner of the Year. For more information, please visit www.lg.com.

About the NCAA

The NCAA is a membership-led nonprofit association of colleges and universities committed to supporting academic and athletic opportunities for more than 450,000 student-athletes at more than 1,000 member colleges and universities. Each year, more than 54,000 student-athletes compete in NCAA championships in Divisions I, II and III sports. Visit www.ncaa.org and www.ncaa.com for more details about the Association, its goals and members and corporate partnerships that help support programs for student-athletes. The NCAA is proud to have the following elite companies as official Corporate Champions—AT&T, Capital One and Coca-Cola—and the following elite companies as official Corporate Partners—Allstate, Amazon (Kindle), Buffalo Wild Wings, Buick, Burger King, Enterprise, Infiniti, LG Electronics USA, Lowe's, Nabisco, Northwestern Mutual, Reese's (Hershey's), Unilever and UPS.

About the Battier Take Charge Foundation

The Battier Take Charge Foundation, established by Shane and Heidi, is dedicated to providing resources for the development and education of underserved youth and teens. With initial focus in Miami, Houston and Detroit, the Battier's charge is to encourage and inspire a new generation of potential leaders through educational opportunities and the cultivation of effective leadership. National partnerships include Houston's KIPP Academy, Detroit's Horizon Upward Bound and Miami's Big Brothers Big Sisters. Learn more at www.takechargefoundation.org.

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SOURCE LG Electronics USA