LG Electronics Invites Fans To Share A Piece Of '20 Magic Minutes' Beverly Hills Event In Support Of Right Action for Women

Christina Applegate's Foundation Teams with LG for charitybuzz Auction of New LG Mega-Capacity TurboWash Washers

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Jul 02, 2012, 12:57 ET

LOS ANGELES, July 2, 2012 /PRNewswire/ -- Benefitting Right Action for Women, the foundation established by award-winning actress and breast cancer survivor Christina Applegate, LG Electronics USA and charitybuzz.com are auctioning off unique Hollywood memorabilia from last month's "20 Magic Minutes: A Family Celebration" event in Beverly Hills.

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(Logo: http://photos.prnewswire.com/prnh/20110203/CG42292LOGO-d)

Hosted by Applegate and sponsored by LG to celebrate the launch of the new LG Mega-Capacity TurboWash™ Washer, the June 23 afternoon event was filled with fun, family-focused activities such as spin art, pizza-and cupcake-making, manicures and more. Each activity took less than 20 minutes; the same amount of time the LG TurboWash™ Washer saves families per load of laundry.

Hollywood moms and dads in attendance – including Jillian Michaels, Elisabeth Rohm, Joely Fisher, Melissa Rycroft, Marisol Nichols and David Alan Basche, among others, were invited to autograph LG TurboWash™ washing machines, which are being auctioned to benefit Right Action for Women, founded by Applegate in partnership with the Entertainment Industry Foundation, a 501(c)(3) organization. Right Action for Women provides screening to individuals determined to be at increased risk of breast cancer. The auction will run until July 12 on charitybuzz.com. To place bids, consumers can visit http://www.charitybuzz.com/catalog_items/307740 and http://www.charitybuzz.com/catalog_items/307742.

"I am so grateful to LG for their generous support of Right Action for Women," said Applegate. "It was a wonderful event that illustrated the importance of spending time with family and friends."

The new LG washer features the largest capacity in the industry(1), so it can wash more clothes – including larger, bulky items in fewer loads – saving time and money in energy use. In fact, there is enough space to effectively clean a king-size comforter and full set of king bedding in a single load. Additionally, it incorporates LG's innovative TurboWash™ technology that allows users to save 20 minutes per load(2), even with larger loads of laundry, while still offering outstanding cleaning performance. The LG Mega-Capacity TurboWash™ Washer received the 2012 ENERGY STAR® Most Efficient designation which recognizes the most efficient products among those that qualify for the ENERGY STAR.

The new washing machines are available in the U.S. market at a manufacturer's suggested retail price of $1,399 (White) and $1,499 (Graphite Steel).

About LG Electronics USA
LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $49 billion global force and technology leader in consumer electronics, home appliances and mobile communications. In the United States, LG Electronics sells a range of stylish and innovative home appliances, home entertainment products, mobile phones, commercial displays, air conditioning systems and solar energy solutions, all under LG's "Life's Good" marketing theme. LG Electronics was named a 2012 ENERGY STAR Partner of the Year. For more information, please visit www.lg.com.

About Right Action for Women
Right Action for Women was established in 2008 by award-winning actress Christina Applegate, as a charitable services fund of the Entertainment Industry Foundation, Hollywood's leading 501(c)(3) organization. After receiving her breast cancer diagnosis, Applegate created the fund to encourage young women to understand what it means to be at an increased risk for breast cancer and the importance of appropriate breast screening. Right Action for Women supports programs that help remove the financial obstacles that many individuals face when accessing breast cancer screenings. For more information, please visit www.rightactionforwomen.org.

(1) Based on Energy Star qualified residential washers as published by the DOE, May 17, 2012.

(2) Based on AHAM-HLW-1-2010 test protocol. Cotton/Normal or comparable cycle at default settings, 8-pound loads, front-load washers only. Excludes other LG manufactured products. Excludes quick wash or comparable cycles intended for small, lightly soiled loads only.

SOURCE LG Electronics USA