LG Electronics, Good Housekeeping Launch Nationwide 'Greener Living' Tour

National Farmers Market Tour Teaches Consumers How to Live Greener, Healthier

News provided by

Sep 15, 2011, 04:35 ET

NEW YORK, Sept. 15, 2011 /PRNewswire/ -- With National Energy Awareness Month around the corner, LG Electronics and Good Housekeeping today announced the launch of the Greener Living Tour, a five-city farmers market circuit, designed to educate consumers on how to live healthier and greener – with the help of fresh foods and efficient products, like LG's new super-capacity French-door refrigerator, which recently earned the coveted Good Housekeeping Seal. The Greener Living Tour will kick-off in New York, head to Seattle, Portland, San Francisco and finish in Los Angeles.

(Logo: http://photos.prnewswire.com/prnh/20110915/CG69497LOGO)

(Logo: http://photos.prnewswire.com/prnh/20110203/CG42292LOGO-d)

"Now more than ever, our readers are relying on us to help them cut through the clutter of claims to find products that really perform as promised, and one of the many ways we do this is with the Good Housekeeping Seal," said Miriam Arond, Director of the Good Housekeeping Research Institute. "As a Good Housekeeping Seal-holder, LG is an ideal partner for the Greener Living Tour because we're confident in the quality products they provide for consumers."

Learn From the Experts, Help Change the World

At each visit on the six-week tour, a renowned raw food chef will perform cooking demonstrations using locally grown seasonal produce stored in LG's new energy-efficient, French-door refrigerator. This refrigerator has 31 cubic foot capacity, which means tremendous storage that can easily accommodate plenty of local fresh foods for a variety of tasty treats during the demonstration, focusing on "Rawmazing Recipes." Visitors to the event will have the opportunity to use LG's G-Slate tablets to join LG in taking the "Change the World, Start with ENERGY STAR®" Pledge, and consider behavioral changes that will save them money and help save the planet at the same time. This national campaign, sponsored by U.S. Environmental Protection Agency, encourages Americans to join with millions of others in taking small, individual steps that make a big difference in addressing climate change. Those who take the Pledge will be automatically entered into a drawing for the chance to win the LG French-door refrigerator valued at $2,999. One winner will be chosen at the end of the tour.

Tour dates and locations are as follows:

September 17 – New York, N.Y. Union Square Greenmarket Farmers Market (University Pl. between 13th and 14th Streets)
September 24 – Seattle, Wash. U District Market
October 1 – Portland, Ore. Portland Farmers Market
October 8 – San Francisco, Calif. Ferry Building Farmers Market
October 22 – Los Angeles, Calif. Original Farmers Market

"This tour is a great opportunity to educate consumers on how our refrigerators' super-large capacity, freshness features and outstanding efficiency reduce energy consumption and help the masses live greener without sacrificing the convenience they've come to expect from the most important appliance in the kitchen," said Peter Reiner, senior vice president, marketing, LG Electronics USA. "We're happy to be working with Good Housekeeping, who we feel is a perfect partner as its consumer-education track record speaks for itself."

With LG's Fridge, It's All about Capacity and Compressor Technology

The centerpiece of the Greener Living Tour is LG's new super-capacity French-door refrigerator. With about 20 percent more capacity than the standard 36-inch width refrigerator – enough for 51 gallons of milk or numerous bushels of fresh produce – consumers can store more market-fresh fruits and veggies, and spend less time driving to the store.

This ENERGY STAR-qualified refrigerator exceeds government energy standards by 20 percent, offers industry-leading capacity and a host of features to help keep foods fresher, longer. To maximize energy savings, LG redesigned the refrigerator's compressor. Typically, the compressor is either running at full power or off completely; however, LG's Linear Compressor can vary output depending on need, and has fewer moving parts, which creates less friction and saves more energy.

This technology leads to fewer temperature swings, which means consumers use less energy and spend less money. The new compressor also drives LG's new Smart Cooling System, which is designed to provide superior humidity and temperature to help extend the life of fresh foods.

About LG Electronics USA

LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $48 billion global force and technology leader in home appliances, consumer electronics and mobile communications. In the United States, LG Electronics sells a range of stylish and innovative home appliances, entertainment products, mobile phones, commercial displays, air conditioning systems and solar energy solutions, all under LG's "Life's Good" marketing theme. For more information, please visit www.lg.com.

About Good Housekeeping

Founded in 1885, Good Housekeeping (www.goodhousekeeping.com) magazine reaches nearly 25 million readers each month. In addition to the print title, there is The Good Housekeeping Research Institute, the consumer product evaluation laboratory of Good Housekeeping magazine. Founded in 1900 and continuing today with the same mission, the Research Institute is dedicated to improving the lives of consumers and their families through education and product evaluation. Only products evaluated by the Good Housekeeping Research Institute can be accepted for advertising in the magazine, and thereby become eligible to display the Good Housekeeping Seal, the hallmark that provides assurance to readers that the products advertised in the magazine are backed by a two-year limited warranty against being defective, with specified exceptions. Readers can also interact with the brand on the digital front, with Good Housekeeping mobile (m.goodhousekeeping.com), at Goodhousekeeping.com and through its GH@Home iPhone app. In addition to its U.S. flagship, Good Housekeeping publishes 10 editions around the world. Good Housekeeping is published by Hearst Magazines, a unit of Hearst Corporation (www.hearst.com).

SOURCE LG Electronics USA