LG Captures Attention Of BTS Fans From Coast To Coast During BTS World Tour

Collaboration with Hot K-Pop Group Delivers Unique Fan Experience, Highlights LG Innovations in 'BTS Studio Presented by LG'

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LG Electronics USA

Sep 06, 2018, 14:00 ET

LOS ANGELES, Sept. 6, 2018 /PRNewswire/ -- LG Electronics USA is bringing LG's own unique take on style and innovation to the BTS World Tour across the United States this fall. The "BTS Studio Presented by LG" kicks off here this week with more than 10,000 passionate K-Pop fans experiencing the best of BTS alongside some of LG's most forward-thinking products.

The BTS Studio Presented by LG, which starts in Los Angeles this week, is the cornerstone of the coast-to-coast U.S. BTS World Tour, continuing in Oakland (Sept. 9), Chicago (Oct. 2-3) and New York (Oct. 6).

Fans of BTS enjoy the LG Pocket Photo Snap at the “BTS Studio Presented by LG”

The LG PK-series Bluetooth speakers in action at the “BTS Studio Presented by LG”

BTS Army fans check out the LG CordZero Vacuum at the “BTS Studio Presented by LG”

"LG is banking on the popularity of BTS to elevate our brand and expose our industry-leading technologies to the musical group's loyal fan base in the U.S.," said David VanderWaal, senior vice president of marketing, LG Electronics USA.

BTS, the first Korean pop group to be named Top Social Artist at the Billboard Music Awards and perform at the American Music Awards, is one of Time Magazine's 25 most influential internet sensations.

In the BTS Studio experience zone, fans can enjoy BTS music using LG audio technology and experience innovative products such as the LG G7 smartphone, LG OLED TV, LG CordZero vacuum, LG Pocket Photo Snap, LG Styler and LG PuriCare air purifier.

Another highlight, according to VanderWaal, is the limited edition LG Q7 BTS smart-phone featured in BTS Studio Presented by LG. In addition to the BTS logo on the back, the smartphone includes handwritten emojis created by BTS, exclusive voice recordings from each BTS member and a BTS Gallery featuring previously unreleased photos.

Using the BTS Studio's photo and video booths, fans can take and print images with the band and become part of an LG G7 X BTS commercial. The BTS Studio also is filled with exclusive content such as images from the filming of the LG G7 smartphone commercial, videos taken by BTS members with the LG G7 smartphone as well costumes worn by members while shooting the G7 video.

Fans in the BTS Studio Presented by LG are encouraged to post pictures created in BTS Studio and share them via social media using the #BTSSTUDIOBYLG hashtag.

About LG Electronics USA
LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $55 billion global force and technology leader in home appliances, consumer electronics and mobile communications. LG Electronics sells a range of stylish and innovative home appliances, home entertainment products, mobile phones, commercial displays, air conditioning systems and solar energy solutions in the United States, all under LG's "Life's Good" marketing theme. LG is a 2018 ENERGY STAR Partner of the Year-Sustained Excellence. For more news and information on LG Electronics, please visit www.LG.com.

SOURCE LG Electronics USA