Lexus Swings into Action at the U.S. Open Championship

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Jun 15, 2015, 09:00 ET

TORRANCE, Calif., June 15, 2015 /PRNewswire/ -- Fore! Get ready to cheer on your favorite world-class golfers during this year's U.S. Open Championship June 18–21 at Chambers Bay Golf Course in University Place, Washington. Lexus returns as the official vehicle of the U.S. Open Championships in partnership with the United States Golf Association (USGA) to once again produce exciting moments that speak to performance, precision and perfection. The Championship offers an opportunity for Lexus to connect with golf fans nationwide, and this year will allow Lexus to reach even more fans. This year, spectators are permitted to use smartphones to communicate through social media, text and email from designated areas. To help build buzz, Lexus will encourage fans to join the conversation and stay informed using the #LexusGolf hashtag on their social channels.

"A prestigious sporting event such as the U.S. Open is an ideal partnership for Lexus. Our broad lineup of high-quality vehicles and passion for great customer experiences complement the game and the Championship," said Brian Smith, Lexus vice president of marketing. "We work closely with the USGA to create an exciting atmosphere, offering new and entertaining programs that let participants enjoy Championship fun both on and off the course."

On-site in the Lexus Performance Drive Pavilion, Lexus will display the all-new 2016 RX luxury utility vehicle. Interactive activities include a golf simulator that lets contestants take a virtual swing on the Championship course's famous 10^th hole for the chance to win a $1,000 gift card. Other activities include photo opportunities with the U.S. Open Championship Trophy and "Chalk Talks" with Lexus golfers on their favorite U.S. Open memories and strategy on how to conquer Chambers Bay golf course. Lexus golf professionals including Jason Day, Billy Horschel, Annika Sörenstam, Peter Jacobsen, Natalie Gulbis and Johnny Miller will be available for autograph sessions as well. Lexus will also provide 300 courtesy vehicles to players, USGA staff and associates throughout the Championship. For more information on the full line of vehicles, go to Lexus.com and follow the conversation at #LexusGolf.

About Lexus

Lexus launched in 1989 with two luxury sedans and a commitment to pursue perfection. Since that time, Lexus has expanded its line-up to meet the needs of global luxury customers. Lexus is now going beyond its reputation for high quality vehicles with the integration of innovative technology, emotional exterior and interior designs, and engaging driving dynamics and performance. With six models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers eight F SPORT models and one F performance model. In the United States, Lexus vehicles are sold through 235 dealers who are committed to exemplary customer service.

In early 2007, Lexus and the USGA announced their unprecedented multiyear partnership. The landmark agreement made Lexus the first automotive partner in USGA history and the official vehicle of the USGA and its championships, including the U.S. Open, U.S. Women's Open and U.S. Amateur Championships. Lexus' golf interests include sponsorship of an impressive team of professional players and golf greats. The current Lexus golf roster features Annika Sörenstam, Natalie Gulbis, Peter Jacobsen, Jason Day, Mark O'Meara, Charles Howell III, Mark Pfeil, Johnny Miller, Patrick Cantlay, Billy Horschel and Jamie Sadlowski.

In addition to Lexus' relationship with the USGA, the automaker has also created the Lexus Champions for Charity series of golf tournaments to benefit local charities across the U.S. Since its inception in 1989, Champions for Charity has generated more than $250 million for charities through more than 4,000 events.

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SOURCE Lexus