LexisNexis InterAction Expands Partnership with Akin Gump

Global Law Firm Rolls Out InterAction CRM Solutions to Every Practice Area

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Mar 29, 2021, 09:00 ET

RALEIGH, N.C., March 29, 2021 /PRNewswire/ -- LexisNexis Legal & Professional, a leading provider of information and analytics, today announced Akin Gump, an AmLaw 50 firm with 20 offices around the world, has expanded its partnership with LexisNexis® InterAction®, a leading client relationship management (CRM) solution purpose-built for legal and professional services. The firm will transition to the hybrid cloud interface, leveraging all of the new technology and features offered to their users. InterAction will be accessible to all lawyers and advisors. Akin Gump, which has used InterAction in its marketing department since 2007, selected the solution as its firmwide business development platform after a competitive market review and an in-depth analysis of multiple software providers.

"We will be leveraging advanced integrations with leading solutions in areas such as email marketing, alumni management, experience management, and more," said Aleisha Gravit, Chief Marketing and Business Development Officer for Akin Gump. "Our goal is to build a streamlined interface that provides our lawyers with insight on every current and potential client from a holistic view with centralized data."

In choosing InterAction, Akin Gump cited the solution's numerous competitive advantages, including the capability of providing robust individual and company dashboards as well as new functionality that provides business planning capabilities for top-level practice initiatives. Another driver for the decision was InterAction's newly redesigned pipeline management functionality, which Akin Gump plans to integrate with their proposal system to help track opportunity outcomes.

"Akin Gump was looking for a system that would help lawyers build their business, grow relationships with clients, and collaborate across practice groups and offices," said Scott Winter, Director of Product Management for InterAction. "The firm recognizes the value of a system that was built from the ground up for the unique needs of law firms. In today's competitive environment, a holistic, data-based solution to managing relationships with current and potential clients is more critical than ever, and we are excited to expand our relationship with Akin Gump and its attorneys to help them achieve success and meet their goals."

About LexisNexis Legal & Professional
LexisNexis Legal & Professional^® is a leading global provider of legal, regulatory and business information and analytics that helps customers increase productivity, improve decision-making and outcomes, and advance the rule of law around the world. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis^® and Nexis^® services. LexisNexis Legal & Professional, which serves customers in more than 160 countries with 10,400 employees worldwide, is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.

About InterAction
LexisNexis® InterAction® is the leading client relationship platform for law and professional services firms. For almost three decades, InterAction has helped firms of all sizes drive business relationships, accelerate firm growth, and increase revenue by embedding client intelligence at the heart of every engagement. We aim to be a partner that helps you grow your book of business through an innovative portfolio that enables you to uncover value in your contacts while improving your ability to deliver meaningful relationship experiences. Discover more at interaction.com.

About Akin Gump
Akin Gump is a global law firm with more than 900 lawyers and advisors who pride themselves on dedication to their clients and their communities. With 20 offices worldwide, we are renowned for numerous market-leading practices; our strengths in complex transactions and restructurings, high-stakes litigation, and public policy and regulatory matters; and our unyielding pro bono commitment. We partner with clients from both established industries and cutting-edge markets to deliver creative solutions to business-critical issues, helping them seize opportunities and anticipate challenges. Driven by our forward-thinking leadership, we have built a strong culture of innovation and collaboration as well as a talented and diverse workforce committed to the success of our clients and each other. We are intentional about fostering a diverse and inclusive workplace where all employees are supported and given the tools to succeed. We are focused on recruiting and nurturing the next generation of exceptional legal talent and are proud that our recruitment and professional development efforts are recognized as among the best in the industry. Visit us at www.akingump.com, or follow us on Twitter at @Akin_Gump.

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SOURCE LexisNexis