Leveraging Multimedia in a Need-It-Now World

BOSTON, Oct. 3, 2013 /PRNewswire/ -- As more information is transmitted daily over an ever increasing number of channels, grabbing audience attention immediately is more important than ever. When you take into account that 67% of consumers value clear, detailed images over product information, full description and customer ratings, it is apparent that visual and multimedia content are necessary components to help make a compelling case for your brand.[1]

(Photo: http://photos.prnewswire.com/prnh/20131003/NY90433-INFO )
(Logo: http://photos.prnewswire.com/prnh/20130117/NY44355LOGO-a )

Employing Visual Content for Compelling Storytelling, a live event from PR Newswire on Thursday, October 10, 2013, at 8:30AM ET at the Boston Public Library, brings together a panel of industry leaders as they explore the various ways brands and thought leaders are using visuals and taking advantage of the many multimedia platforms and products available in the market to achieve goals ranging from higher visibility to increased engagement, lead generation and brand loyalty.

To register for the event and for more information, click here: http://prn.to/storytellingboston  

The discussion will also focus on the future of storytelling in marketing and communications efforts, and how to ensure that your content is valuable to your audience in a way that will encourage them to engage with your brand—via your call to action.

Speakers include:

• Kirby Wadsworth, Chief Marketing Officer, Limelight Networks
• Tom Weisend, Vice President, User Experience, Rue La La
• Jennifer Zeis, Media Relations Manager, The New England Journal of Medicine
• Michael Morrison, Media Relations Manager, Massachusetts General Hospital
• Michael Pranikoff, Global Director, Emerging Media, PR Newswire

PR Newswire is offering members a special discounted rate of $20 with promo code PRN10.

About PR Newswire  
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 59 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

[1] http://www.mdgadvertising.com/blog/its-all-about-the-images-infographic/

Media Contacts:
Caitlin Carragee
Manager, Marketing Communications
201.360.6363
[email protected]

SOURCE PR Newswire Association LLC