Let Birds Eye Make This Season So Veggie Good™

Pasta is one of the largest and most popular foods in America, especially during the holidays, because of its great taste, convenience and versatility. However, despite the love for some of your favorite pasta dishes, you're always looking for healthier alternatives that the whole family will enjoy. With Birds Eye Veggie Made Pasta, you get all the delicious taste and texture of traditional pasta in a guilt-free, nutritious way.  That means you can enjoy a full serving of vegetables in every dish this season without sacrificing the delicious flavor families expect at dinner or a holiday meal.

To create these exceptional pastas, Birds Eye starts with vegetables like zucchini, spinach and lentils. Our vegetables are harvested at the peak of freshness, and then they are used to make pasta dough similarly to how regular pasta is made.  We created an original (plain) variety that is perfect for including in one of your go-to holiday recipes, or you can easily enjoy one of our other varieties already prepared with popular sauces like Alfredo, cheddar or marinara. 

"Birds Eye Veggie Made Pasta doesn't just contain vegetable ingredients, and isn't just plain vegetables cut into shapes of noodles. It looks and tastes just like regular pasta, and it's made completely out of actual vegetables," said Risa Cretella, Vice President Marketing for Birds Eye. "It's a guilt-free way to enjoy the comforts of pasta with a full serving of vegetables, without having to boil water or clean pots, making it an easy choice to include in holiday recipes or any meal."

Birds Eye Veggie Made Pasta is available in the frozen vegetable aisle at retailers nationwide in the following varieties:

• 100% Vegetable Pasta Plain Penne Pasta made with Zucchini & Lentils (Original)
• 100% Vegetable Pasta Rotini Marinara Pasta made with Zucchini & Lentils
• 100% Vegetable Pasta Penne with Cheddar Cheese Sauce Pasta made with Zucchini & Lentils
• 100% Vegetable Pasta Rotini Alfredo Pasta made with Spinach & Lentils

Getting families to eat more vegetables can be easier said than done, and we know how important your family's nutrition is. At Birds Eye, we are dedicated to creating new ways to enjoy vegetables that are healthy, convenient and, of course, delicious so it's easier for everyone to eat more vegetables, more often.

About Birds Eye
Birds Eye®, the number one brand in frozen vegetables, unlocks the wonder of vegetables and makes them accessible and enjoyable to everyone, everyday. Using vegetables picked and frozen at the peak of freshness, Birds Eye® helps Americans make vegetables a meaningful part of everyday life. Birds Eye® has something for everyone with pure and simple vegetables under the Birds Eye® and C&W® brand names; Birds Eye Steamfresh® vegetables and vegetable rich blends; and Birds Eye Voila!® complete frozen meals. For more information, visit www.birdseye.com or www.facebook.com/BirdsEyeVegetables. Birds Eye® is a portfolio brand of Pinnacle Foods Inc.

About Pinnacle Foods Inc.
Pinnacle Foods Inc. (NYSE: PF) is a leading manufacturer, marketer and distributor of high-quality branded food products with a mission of unleashing brand potential. With annual sales in excess of $3 billion, the portfolio includes well-known brands competing in frozen, refrigerated and shelf-stable formats, such as Birds Eye, Birds Eye Voila!, Duncan Hines, Earth Balance, EVOL, gardein, Glutino, Hungry-Man, Log Cabin, Udi's, Vlasic and Wish-Bone, along with many others. The company is headquartered in Parsippany, N.J., and has nearly 5,000 employees across the U.S. and Canada. For more information, please visit www.pinnaclefoods.com.

Media Contact: Cassie Middings, [email protected]

SOURCE Birds Eye