NEW YORK, Sept. 6, 2012 /PRNewswire/ -- Content marketing is gaining power and attention and with a day and a half of Content Marketing World 2012 behind us, its value for marketers and PR pros, small businesses and large, B-to-C and B-to-B companies, and everyone in between, has never been clearer.
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With dozens of informative sessions and an impressive lineup of charismatic speakers, the lessons learned, tactics shared, and success stories from Content Marketing World are many. From tips for ensuring your content is truly useful to your audience to learning how a hugely popular animated Pixar film can impact marketing budgets, the nearly three dozen PR Newswire representatives in attendance are soaking it all in and making note of their favorites. To read about some of the highlights, visit Beyond PR for blog posts recapping the sessions, including:
- Content Marketing Trends & the PR Connection
- The Future of Content Marketing is in Utility
- Using Consumer Insights: 5 Key Tips from Kraft
- How A Clown Fish Can Unlock Your Company's Content Marketing Budget
PR Newswire's Director of Emerging Media, Michael Pranikoff, will address the audience at Content Marketing World at 3:05 p.m. ET to discuss "The 3 Super S's for Successful Content Marketing: Syndication, Search & Social." Visit PR Newswire at Booth #1 to learn how to make your content marketing strategy more agile and share your thoughts about content marketing through our survey with the Content Marketing Institute.
About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
Media Contacts:
Rachel Meranus
Vice President, Marketing and Communications
PR Newswire
+1.201.360.6776
[email protected]
Meryl Serouya
Marketing and Communications Associate
PR Newswire
+1.201.360.600
[email protected]
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