Leo Burnett's #LikeAGirl Wins Emmy For Outstanding Commercial
The P&G Always spot earns latest accolade at 2015 Creative Arts Emmys
CHICAGO, Sept. 15, 2015 /PRNewswire/ -- The #LikeAGirl spot for Procter & Gamble's Always brand received the Emmy for Outstanding Commercial at the National Academy of Television Arts and Sciences' annual Creative Arts Emmy Awards at the Microsoft Theater in Los Angeles on Saturday night.
The groundbreaking film, created by Leo Burnett's Toronto, London and Chicago offices, and directed by documentary filmmaker Lauren Greenfield, received numerous accolades throughout the past year, with strong showings at the Cannes Lions Festival of Creativity, the Clio Awards the Facebook Awards and the Webby Awards, among many others.
"Following a fantastic year at advertising industry award shows, it is a great accomplishment to gain recognition by the Academy of Television Arts & Science," said Mark Tutssel, chief creative officer, Leo Burnett Worldwide. "This particular win is proof of how an idea can truly have a positive impact on society."
The spot beat out five other Outstanding Commercial nominees, including Snickers "Brady Bunch" from BBDO; Adobe "Dream On" from Goodby, Silverstein & Partners; Budweiser "Lost Dog" from Anomaly; and Gatorade "Made in NY" and Nissan "With Dad" from TBWA/Chiat/Day.
"It has been amazing to be a part of the #LikeAGirl journey and see the incredible discussion this spot has spurred," said Judy John, chief executive officer and chief creative officer, Leo Burnett Canada. "Winning the Emmy for Outstanding Commercial is such an incredible honor for our team. This recognition ensures even more people will hear the powerful and important message behind this campaign, and that is the greatest win of all."
This is the second Outstanding Commercial Emmy win for Leo Burnett in the last 10 years. The Creative Arts Emmys show will broadcast on FXX, Saturday, September 19, at 8 p.m. ET.
About Leo Burnett
Leo Burnett Worldwide believes in using creativity to drive dynamic business change for its clients. Through a HumanKind approach to marketing, the agency puts a brand's purpose at the center of communications to transform human behavior. Part of the Publicis Groupe, Leo Burnett Worldwide is one of the world's largest agency networks with 85 offices and more than 8,000 employees. The global agency works with some of the world's most valued brands including Coca-Cola, Fiat, Kellogg's, Kraft, McDonald's, Nintendo, P&G, Samsung and Tata among others. For the past six years, Leo Burnett has been ranked #1 in "New World Thinking" by The Gunn Report and was named an Agency to Watch on Advertising Age's 2015 A-List. In 2015, Leo Burnett was named "Network of the Year" at the International ANDY Awards, Art Directors Club, AdFest, Dubai Lynx, International YoungGuns Awards and AWARD Awards. To learn more about Leo Burnett Worldwide and its rich, 80-year history of creating iconic brands, visit our site, Facebook page and follow us via @leoburnett.
Photo - http://photos.prnewswire.com/prnh/20150915/266741
SOURCE Leo Burnett Worldwide
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