Lenovo Unleashes Ultrabooks to Power Next Chapter of Great Ideas

"Book of Do" Global Marketing Campaign Shows Lenovo as Engine for Creativity and Productivity

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Aug 08, 2012, 08:30 ET

DURHAM, N.C., Aug. 8, 2012 /PRNewswire/ -- Lenovo Ultrabook devices combine the best features of traditional laptops -- powerful processing performance, large storage capacity and rich audio -- with the sleek aesthetics and desirable qualities of tablets, such as fast boot up, instant resume and all day battery life. With a svelte, book-inspired design that appeals to the fashion-forward consumer, the new Ultrabooks are available in a variety of vibrant colors including Sapphire Blue, Aqua Blue, Cherry Blossom Pink, Graphite Grey or Metallic Red. Lenovo is making this progressive technology attainable for consumers with prices starting under $800 (USD).

"Ultrabooks are an industry game changer that shift not only the way people think about laptop design, but also how much performance technology can be packed into such a thin and light device," said Peter Hortensius, president, Product Group, Lenovo. "Lenovo Ultrabooks free people from having to choose between a device with a productivity-focused user experience and one with a style and design that inspire their creativity. The IdeaPad U Series Ultrabooks embody this convergence and are the perfect tool for consumers to manage every aspect of their digital lives."

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SOURCE Lenovo