LEGO To Keynote "Massolution NYC 2013: Crowd Powered Business": How LEGO Powers a Billion-Dollar Empire With Crowdsourcing

NEW YORK, Sept. 4, 2013 /PRNewswire/ -- Massolution®, a research firm specializing in the crowdsourcing and crowdfunding industries, today announced Troels Lange Andersen, Head of Community Business at LEGO, will be keynoting its inaugural conference – Massolution NYC 2013: Crowd Powered Business. LEGO has pioneered the many ways crowd-powered business is rewriting the rules for the new enterprise. Anderson will discuss how successfully engaging customers through LEGO's CUUSOO crowdsourcing platform has led to the development of a range of new products, including the LEGO Minecraft sets.

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Massolution NYC 2013, a one-day event and half-day workshop exclusive to large enterprises, governments and institutions, is the first crowdsourcing and crowdfunding conference focused on the disruptive crowd-based business models being deployed by the world's largest companies. Speakers include senior executives from Google, Walmart, IBM, ABN AMRO, Xerox, and LinkedIn, and leading crowdsourcing service providers including Amazon Mechanical Turk, Chaordix, oDesk, PASS-Group, Top Image Systems, WeGoLook, and more. It will be held September 18-19, 2013 at the W Hotel Midtown, New York City.

The conference is divided into four themes:

• Innovation: The Crowd As The Engine For Enterprise Innovation
• Growth: How "Crowd" Is A Growth & Cost Game Changer
• Sales: How Crowdthinking & Crowdfunding Drive Sales & Open Markets
• Customers: Customer Powered Crowds: Co-Investors In The Future

"Crowdsourcing gives large enterprises access to on-demand, scalable resources to solve their biggest business needs," said CEO of Massolution, Carl Esposti. "Whether it's due to having access to a workforce of hundreds of thousands of people globally, or being able to engage customers around the world, crowdsourcing has enabled companies to innovate more, iterate faster, and drive sales, all to impact the bottom line."

For press passes, please contact Jennifer Moebius at [email protected].

To purchase tickets, visit http://massnyc2013.eventbrite.com/.

About Massolution®
Massolution® is a unique research and advisory firm specializing in the crowdsourcing and crowdfunding industries, that is helping to write the guidelines for a new way to do and fund business. Massolution works with governments, institutions and enterprises in the design and implementation of crowdsourcing and crowdfunding business models that drive improved business performance, product and service innovation, enhanced levels of customer engagement and in the formation of new sources of capital. Massolution also publishes the industry website www.crowdsourcing.org. To enquire about services, contact [email protected], or for more information, visit www.massolution.com.

Media Contact:
Jennifer Moebius
[email protected]
Phone:  +1-617-922-8004

SOURCE Massolution