Learn Corporate Communications' Role in Demand Generation

NEW YORK, July 26, 2016 /PRNewswire/ -- The fundamental objective of an organization is to attract, engage and convert buyers. To provide your audience with compelling and informative content, it makes sense for marketing and corporate communications to collaborate. Combine your strengths and drive more leads.

Corporate Communications: Demand Generation's New, Indispensable Resource, a paper from PR Newswire,  discusses the importance of teamwork amongst departments and how an organization can improve interaction between corporate communications and marketing teams.

The paper examines how to present a strong case for collaboration, including:

1. Streamlining and improving demand generation efforts
2. Better engaging target audiences
3. Extending the life of your content

By demonstrating the advantages that can be gained by working together, corporate communications can not only become a crucial resource for the demand generation team but they can also become an ally in helping marketing improve results.

Download the white paper here.

About PR Newswire

PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.

Cision is a leading global media intelligence company, serving the complete workflow of today's communication professionals.

Media Contact:
Victoria Harres
Vice President, Strategic Communications & Content
[email protected]
201-360-6882

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