LeapFrog's Newest Innovations, LeapBand™ And LeapTV™, Named Two Of The Hottest Holiday Items By The Toy Insider™

Educational, active video game system and fun, engaging kids' fitness tracker to top children's wish lists

News provided by

Sep 23, 2014, 08:00 ET

EMERYVILLE, Calif., Sept. 23, 2014 /PRNewswire/ -- LeapFrog Enterprises, Inc. (NYSE:LF), the leader in educational entertainment, today announced that the LeapBand™ activity tracker and the LeapTV™ educational, active video game system, have been identified as two of the hottest technology products for kids this year.

"Hundreds of technology products for kids are tested year-round and we have curated the best of the best, creating our Top Tech 12," said Laurie Schacht, toy insider mom and chief toy officer at The Toy Insider. "This was a breakout year for LeapFrog with two amazing innovations in the new LeapBand activity tracker and LeapTV video game console. Unanimously, our editorial team agrees that LeapBand and LeapTV will top many children's holiday wish lists this year."

The Toy Insider, now in its ninth year, is an annual holiday guide used by parents to determine the best toys and gifts for kids. The Toy Insider's "Top Tech 12" toy list celebrates the best technology products of the year. "Top Tech 12" are the kick-off sections of the Toy Insider holiday gift guide, which will appear in the November issue of Woman's Day magazine, as well as www.toyinsider.com.

"It is a tremendous honor to have two of our latest innovations named on the 'Top Tech 12' toy list by a prestigious industry organization such as The Toy Insider," said John Barbour, chief executive officer at LeapFrog. "Receiving such a great accolade reinforces LeapBand and LeapTV as powerful learning tools that engage children in learning and get them up and active while having a ton of fun. Both continue to receive industry accolades and we expect LeapBand and LeapTV to top children's wish lists so parents are encouraged to buy these hot items before they sell out."

Fit Made Fun with LeapBand!

Inspired by the Partnership for a Healthier America and First Lady Michelle Obama's Let's Move! initiative, the LeapBand activity tracker gets kids moving and having fun with 50 different challenges, tracking a child's physical moves so the more active a child is, the more points they earn with their virtual pet. As the child earns points through active play, they can unlock additional levels of play and virtual rewards for their on-screen pet. LeapBand has an adjustable wrist strap designed with children in mind, and high-tech features including a built-in accelerometer, a high-resolution color screen, a rechargeable battery and water-resistant design, making it the ultimate activity wearable for kids.

Get Moving with LeapTV!

LeapTV is the first educational, active video gaming system from LeapFrog that gets kids into the action while teaching a range of skills across reading, mathematics, science and problem solving. With simple and intuitive user interfaces created with first-time players in mind, LeapTV provides first time players three ways to play, motion control, pointer play, and a classic controller mode. Using LeapTV's camera, children are put right into the game seeing themselves dance, play sports and more while they experience curricular challenges along the way. LeapTV also includes a transforming gaming controller that has been specifically designed for children's small hands and limited dexterity. In its regular configuration, it enables classic gameplay, but with the simple press of a button it easily transforms into a motion controller and LED pointer controller. The LeapTV system includes console, motion-sensing camera, camera mount, transforming controller with wrist strap, HDMI cable, 16GB of memory and built-in Wi-Fi for downloading apps (sold separately).

LeapTV provides access to LeapFrog's Learning Library of more than 100 game cartridges, game downloads and videos* all designed or approved by LeapFrog's team of gaming and learning experts. Unique to LeapFrog, the Learning Team includes a full-time in-house team of five learning experts, all with PhDs in various specialties including education, child development and educational psychology. The first major title launches for LeapTV were created through a combination of great game play design and educational input from the LeapFrog Learning Team.

Availability

The LeapBand activity tracker (MSRP $39.99, for children 4 to 7 years old) is now available in green, pink and blue online and at major retail locations. Additional activities and challenges are free and available for download via LeapFrog Connect for LeapBand. For more information, visit www.leapfrog.com/leapband.

The LeapTV system (MSRP $149.99, for children 3-8 years old) is currently available for pre-sale online. LeapTV will be available online and at major retail locations beginning mid-October. Game cartridges (MSRP $29.99) will be available online and at major retail locations beginning mid-October, and downloadable games and apps (starting at MSRP $5.00 and up) will be available via the LeapFrog App Center beginning December 2014. For more information, visit www.leapfrog.com/leaptv.

About LeapFrog
LeapFrog Enterprises, Inc. is the leader in educational entertainment for children. For nearly 20 years, LeapFrog has created award-winning learning solutions that combine educational expertise, innovative technology and a child's love for fun. With experiences that are personalized to each child's level, LeapFrog helps children achieve their potential through LeapFrog's proprietary learning tablets, learn to read and write systems, interactive learning toys and more, all designed or approved by LeapFrog's full-time in-house team of learning experts. LeapFrog's Learning Path, the ultimate guide for parents on early childhood, is designed specifically to help support and guide their child's learning with personalized ideas and feedback, fun activities and expert advice. LeapFrog is based in Emeryville, California, and was founded in 1995 by a father who revolutionized technology-based learning solutions to help his child learn how to read. Learn more at www.leapfrog.com.

* Downloadable apps and videos available by the end of the year.

Media Contacts:
Monica Ma	Kellie Samson
LeapFrog Enterprises, Inc.	LeapFrog Enterprises, Inc.
510-596-3437	510-420-5324
[email protected]	[email protected]