LeapFrog Debuts 'Scout's ABC Garden' App for iPhone®, iPod touch® and iPad(TM)

EMERYVILLE, Calif., April 7, 2011 /PRNewswire/ -- LeapFrog Enterprises, Inc. (NYSE: LF), a leader in education innovation and the creator of many award-winning products, today announced that its new 'Scout's ABC Garden' app for iPhone®, iPod touch® and iPad™ is now available on the App Store. 'Scout's ABC Garden' app brings LeapFrog's beloved and top-selling plush toys, Scout and Violet, to life as they help teach letters and letter sounds.

To view the multimedia assets associated with this release, please click: http://multivu.prnewswire.com/mnr/leapfrog/49480/

(Photo: http://photos.prnewswire.com/prnh/20110407/MM74290 )

'Scout's ABC Garden' app is fully loaded with features that have made LeapFrog a leader in the learning space. Features encourage children to explore letter names and sounds step by step, and each child's experience is customized based on his or her name, favorite food, favorite color and favorite animal. This personalization is carried throughout the game, delivering game content tailored to a child's individual interests.

"LeapFrog is bringing everything we know about learning and fun to the app marketplace with our adorable and very successful puppies, Scout and Violet," said Craig Hendrickson, senior vice president and chief product officer for LeapFrog. "We are taking personalization to a higher level by alerting parents when their child is learning, and giving parents the ability to share these important learning milestones with friends and family through email and social channels."

Swipe. Tap. Fun!

With the 'Scout's ABC Garden' app kids can explore Scout's garden by touching and triggering fun and delightful sounds and animations like interactive clouds, bubbles, ticklish gophers, and Scout and Violet's virtual radio that plays traditional kid-favorite songs. Kids can even rub Scout's or Violet's belly to hear a song with their name, or grow their own letter garden.

Other key aspects of the app include:

• A is for Achievement. The app is customized to each child's level of learning, helping every child learn about letters and sounds at his or her own pace.

• B is for Bragging. Alerted when learning happens, proud parents can also share in their child's learning achievements. With each accomplished goal, not only does the child receive a badge or trophy, but parents are alerted to their child's achievement which they can then celebrate and share via social channels, including Facebook.  

• C is for Customization. A main ingredient of the app's appeal is its deep level of personalization. With the capacity to hold up to three profiles, a parent can customize the app for different children, including their favorite foods, colors and animals, so each can experience unique gameplay.

The 'Scout's ABC Garden' app is available for $3.99 from the App Store on iPhone, iPod touch and iPad, or at www.itunes.com/appstore.

For more information, or to view a trailer of the 'Scout's ABC Garden' app, visit www.leapfrog.com/mobileapp.  

About LeapFrog

LeapFrog Enterprises, Inc. is a leading developer of innovative, technology-based educational products that make learning fun. LeapFrog's award-winning mobile gaming, reading and toy product portfolio includes the popular Leapster Explorer Learning Game System and Tag™ Reading System. More than 120 million LeapFrog educational platforms, books and games have been enjoyed by children worldwide, and our multisensory technology has been used by teachers in more than 100,000 U.S. classrooms. Since 2008 LeapFrog's proprietary online Learning Path, which provides personalized feedback to parents about what children are learning as they play, has incorporated LeapFrog products; for children, LeapFrog provides an online personalized play experience through LeapWorld.

TM & © 2011 LeapFrog Enterprises, Inc. All rights reserved. All other trademarks are the property of their respective owners.

Apple, the Apple logo, iPhone and iPod touch are registered trademarks of Apple Inc. iPad is a trademark of Apple Inc. App Store is a service mark of Apple Inc.

SOURCE LeapFrog

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