LeapFrog And Olympic Gold-Medal Figure Skater Kristi Yamaguchi Partner To Raise Awareness Of Early Childhood Literacy During National Reading Month

EMERYVILLE, Calif., March 2, 2015 /PRNewswire/ -- LeapFrog Enterprises, Inc. (NYSE: LF), the leader in educational entertainment, and celebrated Olympic Gold-Medalist Figure Skater Kristi Yamaguchi announced a partnership to raise awareness of the importance of reading to young children with the launch of the "20/20 Reading Challenge."

LeapFrog has provided award-winning reading solutions for children for the past 20 years, including the LeapReader Learn to Read and Write system. To kickoff its 20^th anniversary celebration, LeapFrog has created the "20/20 Reading Challenge" which simply asks parents, grandparents and caretakers to spend 20 minutes each day reading to their child during the month of March. For each pledge received LeapFrog will donate 20 children's books to The Kristi Yamaguchi Always Dream Foundation, up to $5 million dollars' worth of books. To participate, consumers can visit www.leapfrog.com/Challenge.

"As a mom, it has always been part of our family's routine to spend time reading together. Research has shown that children who were read to at least three times a week by a family member were almost twice as likely to score in the top 25 percent in reading compared to children who were read to less than three times a week*," said Kristi Yamaguchi. "So many children are showing up to their kindergarten classrooms unprepared for school, and if this little bit of time every day can make a difference in my children's future academic success and confidence, I am all in!"

The Kristi Yamaguchi Always Dream Foundation is an organization founded to inspire underserved children to reach for their dreams through innovative reading programs and by advancing the cause of early childhood literacy. As an accomplished children's book author, athlete and mom, Kristi's passion for reading ignited the Foundation's commitment to early childhood literacy.

"We could not think of a better way to kick off our 20^th anniversary than partnering with Kristi for National Reading Month to raise awareness on the importance of early literacy.  This is such a natural fit as Kristi's and our missions to help children reach their potential are inherently aligned," said Greg Ahearn, chief marketing officer at LeapFrog. "Twenty years ago, a dad started LeapFrog from a desire to help his child learn to read. Since then, we have created life-changing educational entertainment solutions that help children develop a life long love of learning." 

For more information and to participate in the "20/20 Reading Challenge," visit www.leapfrog.com/Challenge.

About LeapFrog
LeapFrog Enterprises, Inc. is the leader in educational entertainment for children. For nearly 20 years, LeapFrog has created award-winning learning solutions that combine educational expertise, innovative technology and a child's love for fun. With experiences that are personalized to each child's level, LeapFrog helps children achieve their potential through LeapFrog's proprietary learning tablets, learn to read and write systems, interactive learning toys and more, all designed or approved by LeapFrog's full-time in-house team of learning experts. LeapFrog's Learning Path, the ultimate guide for parents on early childhood, is designed specifically to help support and guide their child's learning with personalized ideas and feedback, fun activities and expert advice. LeapFrog is based in Emeryville, California, and was founded in 1995 by a father who revolutionized technology-based learning solutions to help his child learn how to read. Learn more at www.leapfrog.com.     

TM & © 2015 LeapFrog Enterprises, Inc. All rights reserved.

*West, J., Flanagan, K. D., Germino-Hausken, E., National Center for Education Statistics., & United States. (2000).

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SOURCE LeapFrog Enterprises, Inc.

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