Leanplum Announces Expanded Beta Program and New Android Support for Mobile App A/B Testing Optimization Service

SAN FRANCISCO, March 21, 2013 /PRNewswire/ -- Mobile app optimization company Leanplum (http://www.leanplum.com) today announced an expanded beta of their service, broadening its early adopter program to a larger group of selected developers. The San Francisco-based company helps mobile game and app companies better understand and monetize their end-users via A/B testing. Additionally, the service now supports both native Android and iOS-based mobile apps and games, as well as HTML5-based apps.

"We've been working closely with Leanplum over the past several months to optimize our top freemium mobile games using their A/B testing platform", said Carey DiJulio, VP & GM of Big Fish Casino and Big Fish Bingo, "We're excited that we can run new tests quickly and easily and get immediate actionable insight without requiring a data analyst. We see big potential for how Leanplum can help increase lifetime value on our titles."

With Leanplum, product managers can test nearly any aspect of their mobile game or app, whether it's look-and-feel, mechanics, or promotions. Changes to mobile applications can happen on-the-fly, without having to recompile code for resubmission to an app store. The platform also provides a robust analytics package to judge the performance of the tests. With the expanded beta, Leanplum enhances its cross-platform support to include native Android apps, Web-based apps running HTML5 client-side, or those via REST APIs powered server-side. This adds to the current platform support for apps running native iOS.

"We've had tremendous interest from hundreds of new signups for our beta, and we are thrilled to expand our early adopter program to accommodate this demand, as well as enhance our cross-platform support", said Leanplum CEO Momchil Kyurkchiev, "We've also grown our core team, recently adding Joel Englander, formerly of Redpoint Ventures, as a Leanplum co-founder."

At the upcoming Game Developers Conference (GDC) in San Francisco, Leanplum will participate in the Google Developer Day, highlighting how its optimization service can improve user acquisition, engagement and monetization for mobile games running on top of Google infrastructure today. Leanplum founders, Momchil Kyurkchiev and Andrew First, will speak during the opening keynote session. See the GDC site for more information.

About Leanplum
Leanplum is a platform for optimizing the mission-critical metrics of mobile applications. The company enables product teams to conduct on-the-fly mobile A/B optimization tests and see immediate results with powerful analytics. The service is currently in private beta.

Leanplum was founded in 2012 by ex-Google engineers with years of experience in video ad optimization. Leanplum graduated from the TechStars Seattle program and is now based in San Francisco. Visit us at http://www.leanplum.com.

Media Contact:
Joel Englander, Leanplum, 720-470-7507, [email protected]

SOURCE Leanplum

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