Leadspace Sponsors Marketo Summit to Help B2B Marketers Find Hidden Leads

SAN FRANCISCO, April 8, 2014 /PRNewswire/ -- Predictive lead targeting pioneer Leadspace, Inc. aims to help some 3,500 Marketo Marketing Nation Summit attendees find those hidden gems as a Silver Sponsor of the 2014 Summit event, which also features keynote speaker Hillary Rodham Clinton.

Playing off the "Where's Waldo?" theme, Leadspace will showcase how its lead enhancement platform mines the social web, aggregating real-time data and key buying signals to uncover hidden leads who are most likely—and most ready—to buy. Through its tight integration with Marketo, B2B marketers can pull essential social data seamlessly into Marketo to better qualify, segment, enhance and enrich lead data. As a result, marketers and sales teams can profile leads more accurately, engage qualified prospects quickly and close deals faster than with conventional lead prospecting alone.

"Identifying the most valuable leads definitely has a 'Where's Waldo?' element—you know they're out there, but picking them out of the crowd can be time-consuming and frustrating," said Steve Gershik, acting CMO, Leadspace. "We love having this kind of intimate opportunity to show Marketo users how Leadspace plus Marketo makes a powerful sales and marketing solution. Understanding your ideal customer profile, then finding the right leads at the right time, makes for faster conversions and higher revenues."

Companies like Five9, BloomReach and OpenDNS have already leveraged the power of Marketo and Leadspace together to amplify velocity and quality of their lead generation and qualification efforts.

To showcase their powerful solution, post Summit, Leadspace also plans to host a free webinar, "Make Your Nurturing Campaigns Sing," at 10 a.m. PST on Thursday, April 24. Featuring Marketo Co-founder and Vice President Jon Miller, the session will share tips and tricks for better-performing nurturing campaigns.  To register for the webinar, visit http://bit.ly/1mPMcCs.

To learn more about how Leadspace enhances the Marketo solution, visit the Leadspace Booth #102 during the Marketo Marketing Nation Summit April 7-9 at the Moscone Center in San Francisco or visit www.leadspace.com.

About Leadspace
Leadspace sets a new standard for B2B lead data quality by tapping into social networks and paid contact databases on-demand and identifying super-targeted leads based on myriad social buying indicators. The Leadspace predictive lead targeting SaaS solution addresses the full lead data needs of modern marketers – from lead lists to ranking and enhancement of web leads and sales prospecting. Founded in 2007 by experts in web mining and semantic analysis, the company received funding from top-tier venture capital firms, including Battery Ventures, JVP and Vertex. Leadspace has offices in the U.S. and in Israel. Learn more at http://www.leadspace.com.

SOURCE Leadspace, Inc.

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