Leading Trendspotter Marian Salzman Debuts Her 'Hot/Not' List for 2011

NEW YORK, Dec. 20, 2010 /PRNewswire/ -- Marian Salzman, president of Euro RSCG Worldwide PR, North America, is known across industries for her annual analytical take on about a dozen business, consumer and social trends that she believes will become prominent in the coming year. In those end-of-year reports, Salzman has forecast such things as companies making money on the Internet, "sleep is the new sex," "blue is the new green" and the graying of issues important to baby boomers.

This year, her annual report dug deep into 11 trends, from a growing anger in American society and people learning to do more things with their own hands to mycasting and changing gender roles.

For the first time as head of ERWW PR, Salzman has created a "Hot/Not" list, naming her "Hot 100" people, places and things in business, fashion and general culture—plus "nots" in the same categories. "Year-end lists are fun. I used to listen to all 100 of the songs in Casey Kasem's countdown on my radio when I was young, and today I still get a kick out of seeing wrap-ups of what was popular during the previous year," Salzman said. "Looking to the future is fun, too, but it also opens up serious opportunities for people and brands to be in and of newsmaking. By knowing key business, consumer and social trends, you can plan for long-term success and transform businesses."

MARIAN SALZMAN'S HOT 100

Business

• Madoff malaise
• Sunday news programs
• All eyes on Washington, D.C.
• Kickstarter's first million-dollar project
• Square (paying through your mobile device)
• Google's culturomics database
• Promoted tweets (will they work?)
• Rise of the "collegepreneur"
• Group text-messaging apps (Fast Society)

Fashion and Beauty

• Patriotism (Americana Western and military style)
• Eco-chic
• Cropped jeans
• '70s-inspired looks (and vintage YSL)
• Color and prints
• Embellished stockings
• Kitten heels
• Infinity scarves
• The ballerina look (à la Black Swan)
• Anything Kate Middleton wears (and therefore Issa)
• Messenger bags (more free hands to hold things)
• Red shoes (could be Converse, pumps, flats; shows a little edginess)
• Indie Carine Roitfeld
• William Rast for Target
• Uniqlo
• Marchesa (thank you, Nicole Richie's three wedding dresses)
• Jewel tones
• Dressing up
• Pixie haircuts
• Brazilian hair-straightening
• Redheads
• Vajacials
• Clean-shaven

General Culture

• Muppets (Jason Segel's upcoming movie)
• Pies (the new cupcakes)
• Chinese five-spice powder (and other extreme Indo-Chinese foods/spices, such as serrano chiles, Sichuan peppercorns and cumin)
• Road trips (a new way to avoid a patdown)
• Niche gyms (Flywheel, SoulCycle)
• Vacations with purpose
• Intimate wedding ceremonies
• Sending handwritten letters/postcards
• Vespas/scooters (saving the environment one bike at a time)
• A cappella groups (thanks, "Glee"!)
• Outdoor markets
• Technology-free resorts and vacations
• Random acts of kindness
• Junk-food-free homes
• Noodle bars
• Westerns
• Fast-food fries with sea salt
• Anti-energy drinks
• Piloxing (and other blended exercises)
• "The Real Housewives of Beverly Hills"
• About.me
• Hipster flea markets
• Renting
• The Sensa diet
• Home and rooftop gardens
• Branzino
• Honeysuckle (Pantone predicted this as the color for 2011)
• Mom-and-pop shops
• Baking
• Bowling
• Pepsi
• Bourbon
• Reading the classics
• Fiat
• Lotus

People

• The Beatles (OK, when are they not hot?)
• Cathie Black (the schools superintendent)
• Drew Brees
• Mariah Carey's unborn children
• Dan Choi
• Bill Clinton
• Jeffrey Deitch in L.A.
• Michael Douglas
• Jimmy Fallon
• Florence and the Machine
• Tom Ford
• Jane Fonda
• Kirsten Gillibrand
• Jon Hamm
• Arianna Huffington
• Keith
• Kate Middleton and Prince William
• Piers Morgan
• Kelly Osbourne
• Gwyneth Paltrow (the singer)
• Natalie Portman
• Billy Reid
• Zoe Saldana
• Jason Segel
• Kanye West
• Oprah Winfrey
• Mark Zuckerberg

Places

• Bali (thanks, Julia Roberts)
• Brazil
• Dubai
• Fiji
• Fort Greene, Brooklyn
• Morocco
• Nashville

THE NOTS

Business

• Luggage fees at airports
• Airlines in general
• A non-socially-active company
• The BP Gulf crisis
• Rising unemployment numbers
• MySpace (no redesign can bring it back)
• Car recalls
• Insider trading
• Russian spies

Fashion and Beauty

• Silly Bandz
• Skinny jeans
• The raw-food-diet wardrobe (we're looking at you, Lady Gaga)
• Snooki slippers
• Actually, make that anything "Jersey Shore"
• Sky-high platforms
• Designer Uggs (studded, sequined or metallic, these boots are out)
• Harem pants
• Suspenders (out with the King; Larry, that is)
• Small, impractical clutches
• Lingerie as outerwear
• Capes (we're fine with the fact that not all of us can be superheroes)
• Clogs
• French Vogue Carine Roitfeld
• '60s hippie fashion (but '60s ladylike is in)
• Somber palette of black and grey
• The Gap (and its logo fiasco)
• Shag haircuts
• Dressing down

General Culture

• Cupcakes
• Long flights (no one wants a TSA patdown)
• Generic gyms
• Cheap beer
• Reality TV (enough, already)
• Remakes of TV shows ("90210," "Melrose Place," etc.; stick with the originals)
• Sending e-cards
• SUVs (still on the road and ruining the environment)
• Flash online sales (going broke saving money)
• Celebrity perfumes (who wants to smell like Britney Spears and Jessica Simpson?)
• Celebrity kids
• Vuvuzelas (still have that annoying ringing in your ear?)
• Facebook/Twitter updates of what you ate for lunch
• "Bridalplasty"
• "American Idol" on Thursday nights
• The new "Law & Order" (a show that belongs in New York and New York only)
• Hair whipping
• Four Loko
• The toddler who smokes 40 cigarettes a day
• Bedbugs
• Celebrity stalkers
• "The Real Housewives of Orange County"
• Buying
• Cleanse diets
• Tuna
• Blue
• Mega-chain retail
• Roasting
• Brunettes
• Vajazzling
• Beards
• Karaoke
• Coke
• Vodka
• Reading the tabloids
• T.I.
• Spray tans

People

• Julian Assange
• Cathie Black (the publisher)
• Rod Blagojevich
• Anderson Cooper
• Chelsy Davy
• Jeffrey Deitch in New York
• Brett Favre
• Mel Gibson
• Kate Gosselin
• Rielle Hunter
• Jesse James
• LeBron James
• Levi Johnston
• Terry Jones
• Jay Leno
• Lindsay Lohan
• Bernie Madoff
• Mick
• Sharon Osbourne
• Sarah Palin
• Charles Rangel
• Charlie Sheen
• Tiger Woods

Places

• Alaska
• Hawaii
• The Jersey Shore
• Las Vegas
• Mexico
• Miami
• Williamsburg, Brooklyn

To download Salzman's "11 Trends for 2011" report, which also includes two dozen short takes called "Future Bytes"—and her report for 2010, which features a look back at her forecasts from the previous five, 10 and 15 years—go to www.eurorscgpr.com.

About Euro RSCG Worldwide PR

Euro RSCG Worldwide PR is the public relations arm of Euro RSCG Worldwide, a leading integrated marketing communications agency with 233 offices in 75 countries. Euro RSCG Worldwide PR, North America, is headquartered in New York City, with offices in Chicago and Pittsburgh. It is part of Adweek's first-ever Healthcare Agency of the Year (2010) and Medical Marketing & Media's 2010 All-Star Network of the Year. The agency provides communications services, social brand momentum and thought leadership, among other services, in core areas ranging from CSR and health care to content creation and social media. Clients include Bayer Corp., Purina, sanofi-aventis, Toyota Motorsports and Transitions Optical. Euro RSCG Worldwide is the largest unit of Havas, a world leader in communications (Euronext: HAV.PA) (Paris: HAV.PA).

SOURCE Euro RSCG Worldwide PR